I first designed a user interface & experience when I was 18.
I had an idea for a mobile app in college.
Back then, Adobe Photoshop was the best tool available for designing a UX/UI. Adobe XD, Figma, Sketch, and all the other tools like that didn’t exist yet.
I spent a few weeks designing my app and eventually outsourced the development of it.
The app store was only a couple of years old at this point.
Long story short, I released my app a few months later.
I got pretty lucky and my app went semi-viral. I got 25,000+ downloads in just a few days.
This was my first eye-opening experience that UX/UI design is not as simple as it seems. What I thought to be obvious was not obvious to end-users.
This experience shattered my pre-conceived notion of what good UX/UI was.
The app eventually died out because of other reasons but the lessons I learned remain with me today.
My philosophy with a design is – Simple is better. Less is more. (Even with apps that are complex.)
Users should quickly be able to figure out how to do what they came to the app to do, in the first place.
Truly awesome apps & websites are simple on the outside but sophisticated on the inside.
That’s when people start to call it “magic”.
To this day, I always try to design products people want to use.
Nothing makes me happier than when a client (or a user) says, “Wow, this is f**king awesome.”