25 Best Local SEO Tools to Boost Your Website Rankings

Updated By Nick Patrocky on June 29, 2022  |  Software Reviews 

Best Local SEO Tools

Here are the 21 best local SEO tools that would help boost your website rankings:

  1. Google My Business
  2. Google Search Console
  3. Google Ads Keyword Planner
  4. Google Analytics
  5. Google Trends
  6. Bing Webmaster Tools
  7. Yoast SEO Plugin
  8. SEMRush Listing Management Tool
  9. Moz Local
  10. GeoRanker
  11. Yext
  12. BiQ Cloud
  13. GrowthBar
  14. WhiteSpark
  15. Places Scout
  16. BuzzStream
  17. Also Asked
  18. Ahrefs
  19. Review Trackers
  20. Notify.ly
  21. Answer The Public

WebFx claims that 97% of search engine users use the internet to look for local businesses online.

That’s a statistic that you wouldn’t want to ignore since it directly affects your business.

As a local business, you need to make sure that you’re visible online and reachable by potential customers.

And the best way to do that is to optimize your website for local SEO.

If you want your business website to gain more traffic and your brand to become more visible to your target audience, then you need to sit down and read this entire article.

Google My Business

Google My Business or Google Business Profile is a local SEO tool that focuses on promoting local businesses online. Google My Business, also known as Google Business Profile is a free local SEO tool offered by Google that can help introduce your business to the local market.

This local SEO tool uses a business’s NAP– business name, address, and phone number, then put you on the list of the businesses nearby to anyone who’s looking for the services or the products that you offer.

Other information about your business such as office hours, exact address, your website, social media profiles, photos, special offers, and feedback from your customers.

Google Search Console

Google Search Console is a tool that allows you to monitor and maintain your website’s presence in Google search results.

Google Console is used to index your business website. It also allows you to submit your sitemap to Google, so they can easily crawl and index your website.

This local SEO tool is essential for any business that wants to rank higher in SERPs since it provides valuable insights into how Google sees your website.

Google Ads Keyword Planner

To improve your local SEO rankings, it is a must to conduct keyword research and use the right words for your business website to show up when someone looks it up on the internet.

This is why it is important to use keyword research tools like Google Ads Keyword Planner.

Google Ads Keyword Planner is essential for any business that wants to rank higher in SERPs. Google Ads Keyword Planner is a local SEO tool that allows you to research the best keywords for your website.

It also allows you to see how much traffic certain keywords are getting, as well as how much competition there is for those keywords.

This local SEO tool is essential for any business that wants to rank higher in SERPs since it provides valuable insights into how Google sees your website.

Google Analytics

Google Analytics is one of the few local SEO tools that allow you to track your website’s traffic and see where it’s coming from.

It also allows you to see how people are interacting with your website, what pages they’re looking at, and how long they’re staying on each page.

This local SEO tool is important for any business that wants to rank higher in SERPs since it provides valuable insights into how Google sees your website.

Google Trends

Do you want to know what your target audience is searching for on the internet?

Google Trends is a local SEO tool that allows you to see what people are searching for on the internet. If so, then you need to use Google Trends.

Google Trends is a local SEO tool that allows you to see what people are searching for on the internet.

This local SEO tool does not only help with keyword research, but it also allows anyone to see how popular certain keywords are, as well as how much competition there is for those keywords.

The best part about this SEO tool is that you will be able to check what people are searching for in specific locations.

Bing Webmaster Tools

Bing Webmaster Tools is used to submit a website's sitemap to Bing, so they can easily crawl and index your website.Bing Webmaster Tools is one of the free SEO tools that you would see in the market.

Offered by Microsoft, Bing Webmaster Tools can help you maintain your website’s local search rankings in Bing search results.

It also allows you to submit your sitemap to Bing, so they can easily crawl and index your website.

This local SEO tool is essential for any business that wants to rank higher in SERPs since it provides valuable insights into how other search engines other than Google sees your website which gives you an idea of your business’s local search visibility.

Yoast SEO Plugin

Yoast SEO offer free access to their local SEO training course for a great local SEO strategy. . For WordPress users, Yoast has been one of the staple SEO tools to boost website ranking in SERPs.

It is an all-in-one SEO plugin that allows you to optimize your website for search engines.

It also has a specific feature for local SEO that allows local businesses to optimize their Google Business Profile, and add their NAP and other important information about their online shop on their website so people would immediately pop up when people look up the services or products they need nearby.

Yoast is also one of the best local SEO tools because they offer free access to local SEO training where business owners can learn how to set up the best local SEO strategy that works for their business.

SEMRush Listing Management Tool

SEMRush is one of the best SEO tools that help businesses manage their online listings.

This all-in-one local SEO tool is SEMRush’s solution for local SEO efforts and improvement of local search rankings of any business.

The features that it offers are the automatic update of the business’s NAP information to help update the business’s NAP information automatically and integrate your Google My Business profile in their database for easy management.

SEMRush also offers a free listing scan that can help businesses see where their business is being listed on the internet and if any errors need to be fixed such as incorrect NAP information.

Moz Local

You can’t talk about the best local SEO tools in the market without talking about Moz Local.

You can access and track your local rankings, measure and monitor impressions, conversions and clicks, and improve your response rate when you use Moz Local. Now we are all familiar with Moz as a search engine optimization web-based tool that focuses on inbound marketing and digital marketing analytics, but Moz Local is one of their most loved product.

Moz Local is a comprehensive local SEO tool that helps businesses optimize and manage their online listings, monitor online reviews and quickly respond to negative feedback.

You can also access your local rankings, measure and monitor impressions, conversions, and clicks, and improve your response rate when you use Moz Local.

GeoRanker

GeoRanker is one of the leading companies that offer the best local SEO tools that help businesses track their local rankings on Google and improve their local search results.

GeoRanker offers Local Citation Finder which is used by businesses to find and track their local citations.

One of the local SEO tools that they offer is their Local Citation Finder which is used by businesses to find and track their local citations. Local citations are important to gain more local search visibility across different search engines and build the customers’ trust.

GeoRanker also has Local Rank Tracker and Checker as one of the local SEO tools that they offer. This feature allows its users to monitor the various KPIs such as organic traffic and average time spent on the website, and it also helps in identifying any bad content published on the site.

Yext

Yext is one of the best local SEO tools that business owners can use in improving their local SEO strategy and helping businesses manage their online listings.

Yext uses Schema markup to help search engines understand and index the content of the user's website. Together with the Local SEO Guide, Yext has the power to instantly update its user’s business data.

It also offers features such as tracking customers’ reviews, monitoring the business’s performance in SERPs, and providing insights on how to improve the business’s local search ranking.

This application is a great local listings management tool as it uses Schema markup to help search engines understand and index the content of the user’s website.

Yext is a paid local SEO tool but it offers a free trial so businesses can try out its features first before deciding if it’s the right fit for them.

BrightLocal

BrightLocal helps businesses track their local rankings and spy on their competitors.BrightLocal is considered to offer the best local SEO tools in the market as it provides all-in-one local SEO services to the public.

To improve a website’s ranking in the local search results, Bright Local makes use of the Local Search Grid. This helps businesses track their local rankings and spy on their competitors.

It also has a tool called Local Rank Tracker where its users can monitor their business listing, what their rank is, and assess how their audience responds to the content that they publish.

BrightLocal through its Google My Business audit also gives a free report on their local SEO performance and their rank in the local search.

BiQ Cloud

BiQ Cloud is one of the most sought-after AI-powered local SEO software that offers its users a comprehensive analysis of their website to help businesses improve their local search ranking.

BiQ offers are Keyword Intelligence which allows businesses to get ahead in local search results by using the best keywords for their business. Some of the top local SEO tools that BiQ offers are Keyword Intelligence which allows businesses to get ahead in local search results by using the best keywords for their business, and Content Intelligence which helps websites pinpoint the content that needs improvement and the ones that help generate organic traffic.

They also offer the Rank Intelligence tool which handles relevant local search rankings and local search engine optimization.

WhiteSpark

If your goal for your business is to dominate search engine results, WhiteSpark is one of the local SEO tools that you need to use.

WhiteSpark is best known for its ability to help businesses improve their local search ranking by building citations. Their Local Citation Finder tool helps businesses get a glimpse of their local citation opportunities, which could potentially boost their business listings.

They also provide a free Local SEO checklist for their users that is specifically tailored for every website’s needs.

Places Scout

Places Scout offers a Reputation Monitoring tool that allows its users to check on customer sentiments and feedback with regards to the services and products that their business offer. When it comes to search engine optimization, Places Scout is one of the SEO tools that content creators use to boost their website ranking.

Aside from it being an SEO software, Places Scout also offers a local SEO tool that could help any business be on top of the local search rankings.

Their local SEO tools include a Rank Tracker, where the user could check their business’s and their competitor’s local ranking, a Google Business Profile Radar to always be on top of Google’s business listings, and Reputation Monitoring that allows its users to check on customer sentiments and feedback with regards to the services and products that their business offer.

Places Scout also understands the need for a solid local SEO strategy to be on top of Google’s list, so they also offer an SEO Report Card so their users can check on their business’s digital health.

BuzzStream

BuzzStream's local SEO tools are to add their business location to their website, blog posts, and social media profiles.BuzzStream is a social media management tool that also offers a local SEO feature to help businesses with their online visibility.

Some of the things that its users can do with BuzzStream’s local SEO tools are to add their business location to their website, blog posts, and social media profiles.

BuzzStream also specializes in link-building that would help improve a website’s ranking in the search engine results pages.

Also Asked

Also Asked gives keywords and headings suggestions to its users that could improve their content strategy. The most crucial aspect of local SEO is anticipating what your target audience will search for when they look up businesses near them in different search engines.

This is where Also Asked comes in as one of the best local SEO tools because it allows businesses to do just that.

Its users could find out the most frequently asked questions related to their business and location which they could then use to improve their content strategy and be on top of relevant searches.

Ahrefs

Ahrefs is one of the well-known search optimization tools that you can find online.

Ahrefs' Rank Tracker functions as a local rank checker where businesses could track their progress in the SERPs. But aside from being an SEO software, Ahrefs also offers a local SEO tool that businesses of all sizes could use to improve their ranking in the search engine results pages.

Some of their features include Site Explorer which allows users to keep track of their website’s organic traffic and backlink profile, Content Explorer which helps users find the best content to produce for their target audience, and Rank Tracker which functions as a local rank checker where businesses could track their progress in the SERPs.

Review Trackers

Review Trackers is a tool that businesses could use to keep track of their customer feedback and online reputation.

Review Trackers' Local Listing Management tool that ensures the completeness and accuracy of business and location data. Consumers are now critical of the businesses that they patronize, and a business’s online reputation could make or break them.

This is where Review Trackers comes in as one of the best local SEO tools because it allows businesses to see what their customers are saying about them online.

It also analyzes reviews and feedback so businesses could get insights on how they could improve their products and services.

They also offer a Local Listing Management tool that ensures the completeness and accuracy of a business and location data, provides keyword research that helps a business rank first in local listings, and manage feedback and online reviews from review sites.

Notify.ly

Notify.ly is a social media management tool that also offers a local SEO feature to help businesses with their online visibility.

With Notify.ly, you can add your business location through their Local SEO tools. Some of the things that its users can do with Notify.ly’s local SEO tools are to add their business location to their website, blog posts, and social media profiles.

Notify.ly also specializes in link-building that would help improve a website's ranking in the search engine results pages.

Notify.ly also specializes in link-building that would help improve a website’s ranking in the search engine results pages.

Answer The Public

Notify.ly also specializes in link-building that would help improve a website's ranking in the search engine results pages. One of the best local SEO strategies that any business should focus on is keyword research, and Answer The Public is a great tool to use for that.

Answer The Public allows businesses to find out the most frequently asked questions related to their business and the specific location which they could then use to improve their content strategy and be on top of relevant local search and business listings.

AnswerThePublic provides most frequently asked questions related within the industry then use them in their content to improve their content strategy and be on top of relevant local search and business listings.

What is a local SEO tool?

A local SEO tool can come in web-based applications or extensions, or even a feature of SEO software that helps businesses improve their local search ranking on various search engines.

It also aids in building citations, tracking customers’ reviews, and monitoring the business’s performance in SERPs.

There are many different types of local SEO tools available in the market, but not all of them are created equal.

To know which local SEO tool works best for your business, it is best to assess your goals for your business first.

If you want to drive more traffic to your website, it might be best to choose the best local SEO software that focuses on searching for SEO optimized keywords to help you improve your search engine ranking such as Google Ads Keywords.

If you want to improve your ranking on local searches, you might want to focus more on updating your Google My Business or Google Business Profile.

There are also local SEO tools that help businesses with their link-building efforts to improve their website’s ranking, and there are those that focus more on helping businesses monitor and clean up their online reputation.

Picking the best local SEO tool for your business all boils down to what your specific goals and needs are.

But regardless of what your goals are, the best local SEO tools could always help you achieve them and take your business to new heights.

So if you haven’t started using any local SEO tools for your business yet, now is the best time to start.

What is local SEO and how does it work?

Local SEO is a type of search engine optimization that helps businesses improve their online visibility on location-based searches.

It works by optimizing a website for specific location-based keywords and phrases, as well as improving the accuracy and completeness of the business’s information on various directory listings and review sites.

Some of the best practices for local SEO include claiming and optimizing your business’s Google My Business listing, as well as other directory listings such as Yelp and Angie’s List.

It is also important to ensure that your website is optimized for local keywords and phrases and that your website’s NAP (name, address, and phone number) information is accurate and up-to-date.

In addition, local SEO also involves building citations and links from high-quality websites, as well as monitoring and responding to online reviews.

By following these best practices, businesses can improve their ranking on local search engine results pages and get more exposure to potential customers in their area.

Why is local SEO important?

Local SEO is important because it allows businesses to improve their online visibility on location-based searches, which are the most common type of searches that people do.

By optimizing their website for local keywords and phrases, as well as improving the accuracy of their business information on various directory listings and review sites, businesses can increase their chances of being found by potential customers who are searching for their products or services in their area.

In addition, local SEO also helps businesses build citations and links from high-quality websites, which can further improve their ranking on local search engine results pages.

Monitoring and responding to online reviews is also an important part of local SEO, as it allows businesses to build trust and credibility with potential customers.

Overall, local SEO is a key part of any business’s online marketing strategy, as it can help them improve their online visibility, build trust and credibility, and increase their chances of being found by potential customers in their area.

Conclusion

Picking the best local SEO tool for your business all boils down to what your specific goals and needs are.

But regardless of what your goals are, the best local SEO tools could always help you achieve them and take your business to new heights.

So if you haven’t started using any local SEO tools for your business yet, now is the best time to start.

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