The city of Aiken, South Carolina was looking for a new website to boost their tourism.


The Covid-19 pandemic drastically decreased the amount of inbound tourist inquiries the city of Aiken was receiving. Their website hadn’t been updated in many years and they needed to revamp their whole website to Showcase all of the amazing activities they had to offer.


Most of the users coming to their site were people from New England and the north Midwest who wanted to vacation in a mild climate. there were also a lot of retiree visitors coming to their site looking for a nice quiet place 2 relax.

What I did:

User Research

Scope Features




Feedback Iterations