Overview:

This client sold industrial-grade kitchen equipment out of California

Problem:

this company had been an industry leader in selling industrial-grade kitchen utilities and supplies but they didn’t showcase it on their website well.  This company had many household name clients and they needed to Showcase this better on their site.

Users:

Most users on this site were franchise owners or mom-and-pop restaurant owners who needed to upgrade their equipment or buy new equipment to replace old / broken equipment.

What I did:

User Research

Scope Features

Wireframes

Mockups

Prototype

Feedback Iterations

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