Overview:

This client was a custom sign maker in the Florida Keys.

Problem:

This client  Had recently purchased this business from another owner and the previous website hadn’t been updated in many years and it did not showcase their best work. 

Users:

The target users here were Florida Keys local business owners and construction companies.

What I did:

User Research

Scope Features

Wireframes

Mockups

Prototype

User Tests 

Feedback Iterations

User testing/what we learned:

This business has been in operation since the mid-1950s and users  loved knowing how much history it had. Users were most trustworthy when they saw the most recognizable custom signs showcased first.

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