This client was a custom sign maker in the Florida Keys.
This client Had recently purchased this business from another owner and the previous website hadn’t been updated in many years and it did not showcase their best work.
The target users here were Florida Keys local business owners and construction companies.
What I did:
User testing/what we learned:
This business has been in operation since the mid-1950s and users loved knowing how much history it had. Users were most trustworthy when they saw the most recognizable custom signs showcased first.