Overview:

This company did bespoke car restoration and modification of classic SUVs

Problem:

This company completed many six-figure car modifications and Restorations but did a poor job showcasing these cars on their website. They also had a poor process for taking on new clients and wanted to “package” their offerings better.

Users:

Most uses on this site were car enthusiasts, car collectors, and older men with “dream projects” in mind.

What I did:

User Research

Scope Features

Wireframes

Mockups

Prototype

Feedback Iterations

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