Long-form landing page copy — $6,500-$9,500+

A long-copy dedicated website designed to sell a consumer product—such as a course, e-book, or conference—directly. The online equivalent of a 6 to 8-page sales letter.

Medium-form landing page copy — $3,500-$5,500

The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software).

Short-form landing page copy– $2,000 – $3,500

A simple landing page for a product or offer. Often used for free reports, white papers, software demos, and other inquiry fulfillment. The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.

Landing page versions — 25% – 50% of above fees.

Creating a different front-end for an A/B split test. Price is the assumption that Nick Patrocky is writing the version at the same time he is writing the original landing page.

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Transaction page — $650-$950

Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information.

Long-form e-mail copy– $2,500 – $3,500

An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 2 to 4-page sales letter.

Teaser e-mail — $1,500 – $2,500

A short email designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a 1⁄2 to 1-page sales letter.

Copy critique — $750-$1,500

I will look at your current copy and provide a list of recommendations and comments for changes/improvements to increase your response rates.

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Copywriting agreement and purchase order or letter of authorization required for all jobs. Copywriting fees for initial projects are payable 50% in advance, balance upon delivery. Copy critique fees are payable in full, in advance.

All revisions must be assigned within 30 days of receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made after copy is submitted.

Listed fees are guidelines only. Email me today for a prompt price quotation on your specific assignment.