Here is the list of best Amazon PPC software and tools you should consider using in 2022:
Sellics is a software that helps you manage and optimize your Amazon PPC campaigns. It provides insights into your campaign performance, keyword rankings, and more.
Nick's Take
Sellics is an Amazon PPC software that provides various guides and strategies to improve your performance. They offer a range of benefits, such as industry-leading research and guidance, to help you take your Amazon Advertising performance to the next level.
Features:
-Campaign management
-Keyword ranking
-Performance insights
-Competitor analysis
-PPC optimization
Pricing:
Sellics offers four plans: STARTER at $250/mo, GROWTH at $550/mo, and PRO at $550/mo. At the same time, ENTERPRISE is Custom Pricing according to your needs.
PPCexpo is a software that allows you to manage your pay-per-click campaigns.
Nick's Take
Overall, PPCexpo is an excellent tool for managing pay-per-click campaigns. It is easy to use and has many features that make it an essential tool for any online marketer.”
Features:
-PPCexpo has many features that allow you to manage your campaigns effectively.
-These features include campaign management, keyword research, ad creation, and more.
Pricing:
PPCexpo’s price is $97 per month.
Ad Badger is a software that allows you to manage and optimize your Amazon PPC campaigns.
Nick's Take
Ad Badger is a software that helps you make more money with your Amazon ads. It is one of the best Amazon PPC software.
Features:
-Some features include automatic keyword discovery, bid management, campaign creation and optimization, ad copy testing, and reporting.
-Ad Badger makes it easy for you to find profitable keywords and ads that match your target market.
-Ad Badger offers helpful reports that will help you track your progress and make informed decisions about your campaigns.
-Ad Badger has a quick-to-master Amazon PPC course that will help you reclaim wasted ad spend and generate more sales and revenue.
Pricing:
Ad Badger starts at $97/month for the Basic plan and goes up to $297/month for the Pro plan.
Optmyzr is a software that helps you manage your pay-per-click campaigns on Google, Bing, and Yahoo. It offers a suite of tools to help you optimize your campaigns, including keyword research, ad testing, and bid management.
Nick's Take
Optmyzr is an excellent tool for managing PPC campaigns. It offers a suite of features to help you optimize your campaigns and improve your results. The pricing is reasonable, especially considering the value you get from the tool.
Features:
-Optmyzr’s features include keyword research, ad testing, bid management, and campaign optimization.
-Optmyzr allows you to optimize using custom data, making it unique compared to other PPC management software.
-You can use Google Search Ads 360, Google Analytics, Google Sheets, and Custom Business Data with Optmyzr, which helps you track your progress and track the success of your campaigns more accurately.
-You can also optimize every PPC channel and format with Optmyzr, which makes it easier for you to find the best strategy for your business.
Pricing:
Optmyzr offers a free 14-day trial. After the trial ends, pricing starts at $149/month for the Basic plan and goes up to $499/month for the Enterprise plan.
Wordstream
Wordstream is a software company that provides tools for managing pay-per-click (PPC) campaigns. The company was founded in 2007 by Larry Kim, the CEO.
Nick's Take
Wordstream’s PPC software is a good option for businesses that want to manage their PPC campaigns with an easy-to-use tool. The software includes all the necessary features for managing a campaign, and the price is reasonable. However, some users have complained about customer service issues.
Features:
-Wordstream’s PPC software includes keyword research, ad creation, bid management, and performance tracking tools. The software also offers features for managing negative keywords and creating custom reports.
-Wordstream provides free keyword research tools.
-Wordstream offers best practices for Google Ads campaigns.
-WordStream offers various other marketing services, such as social media and email marketing.
-Wordstream provides keyword suggestions based on your industry and location.
-Wordstream uses the latest Google Search data to help you find the best keywords for your business.
Pricing:
Wordstream’s PPC software starts at $299 per month. There is also a free trial available.
Moz
Moz is a software company that offers inbound marketing and marketing analytics software.
Nick's Take
Moz offers a range of tools to help marketers improve their campaigns and strategies. They provide a range of tools to help marketers improve their campaigns and strategies.
Features:
-main features include keyword research, site auditing, rank tracking, and link building.
-has a range of solutions to suit every need in SEO.
-offers technical site audits, SEO insights, and reporting to help you optimize your website.
-allows you to distribute your business information across the web for maximum search engine visibility.
-offers the real-time distribution of your business information, duplicate closure, review management, and competitor intelligence.
-The STATrank tracker provides serious SERP tracking for experts that can track thousands or millions of keywords across any location & device
Pricing:
Moz offers a free 30-day trial and three paid plans: Standard, Medium, and Large. Prices range from $99 to $599 per month.
SpyFu
SpyFu is a software that allows users to spy on their competitors’ PPC campaigns and research keywords. It provides users with data such as keyword rankings, ad history, and click-through rates.
Nick's Take
SpyFu is a tool that helps you track your competitor’s website traffic. They also provide various other tools to help you with SEO and Google Ads campaigns.
Features:
-Allows users to spy on their competitor’s PPC campaigns
-Provides data such as keyword rankings, ad history, and click-through rates
-Helps users research keywords
-Gives insights into what is working for a competitor and what isn’t
Pricing:
SpyFu offers 3 Paid Plans: Basic, Professional, and Enterprise. Price range from $39/mo to $299/mo.
SellerApp
SellerApp is a tool that helps Amazon sellers manage their PPC campaigns. It provides keyword research, campaign management, and performance tracking.
Nick's Take
SellerApp is a helpful tool for Amazon sellers who want to manage their PPC campaigns better. It provides good keyword research, campaign management, and performance tracking features. However, it is not the cheapest option on the market.
Features:
-Keyword research
-Campaign management
-Performance tracking
-Ad optimization
Pricing:
Sellerapp offers Freemium at $0 with no credit card required. Prolite starts at $39/mo with seven days trial, and Professional at $79/mo.
Helium 10
Helium 10 is a software company that provides tools for Amazon sellers. Their flagship product is a suite of tools designed to help sellers find and track keywords, optimize their listings, and track their sales.
Nick's Take
Helium 10 is an excellent tool for Amazon sellers. It has many features can help you optimize your listings and track your sales. The price is also very reasonable.
Feature:
-The Helium 10 suite of tools includes a keyword research tool, a listing optimization tool, and a sales tracker.
-The keyword research tool helps you find the best keywords for your listings.
-The listing optimization tool helps you optimize your listings for the best possible ranking in Amazon’s search results.
-The sales tracker tracks your sales data to see how well your products sell.
Pricing:
Helium 10 offers three basic plans: Starter, Platinum, and Diamond. The price range is from $29/mo to $209/mo.
Perpetua
Perpetua is a software that allows Amazon sellers to manage and automate their PPC campaigns. It is a web-based application that provides users with tools to help them optimize their campaigns and improve their ROI.
Nick's Take
Perpetua seems like an excellent tool for Amazon sellers looking to streamline and automate their PPC campaigns. It has many features that can be very helpful in managing and optimizing campaigns, and the pricing is very reasonable.
Features:
-Perpetua is a eCommerce advertising optimization and intelligence software that helps businesses to profitably scale growth on Amazon, Instacart, and other marketplaces.
-You can save time and money with automated campaign creation, execution, and optimization with Perpetua’s ad engine
-Perpetua’s customizable, intelligent recommendations and contextual, conversion-based bidding algorithms are designed to maximize the conversion rate of your ads.
-Perpetua’s enterprise-level reporting allows you to measure the true impact of your advertising spend in a single glance.
Pricing:
Perpetua offers four plans: Starter at $250/mo, Growth, Pro at $550, and Enterprise with Custom Pricing.
Zon.Tools
Zon.Tools is a software that allows you to manage your Amazon PPC campaigns. It provides features such as keyword research, campaign management, and reporting. It also has a free trial, so you can try it before you buy it.
Nick's Take
I think Zon.Tools is an excellent tool for managing Amazon PPC campaigns. It has all the features you need to be successful with your campaigns, and the free trial is a great way to try it out before you commit to buying it.
Features:
-Keyword research
-Campaign management
-Reporting
-Free trial
Pricing:
Zon.tools offers a 30 Day $1 Trial for all plans. Analyzer at $9, Masterer at $19, and Dominator at $25.
Downstream
Downstream is a tool that allows Amazon sellers to manage their PPC campaigns. It provides campaign management, keyword research, and ad optimization.
Nick's Take
Automation allows you to automate your ads and move more products. It has Easy Reporting that will enable you to see how your ad campaigns are performing and what needs improvement.
Features:
-Campaign management
-Keyword research
-Ad optimization
-Bid management
-Reporting and analytics
Pricing:
Downstream offers a live product tour is a great way to help you get started with eCommerce advertising.
Pacvue
Pacvue is a software that allows you to manage your Amazon PPC campaigns. It provides campaign management, keyword research, and bid management. It also offers a 7-day free trial.
Nick's Take
Pacvue is an excellent tool for managing Amazon PPC campaigns. It has all the features you need to be successful in your campaigns, and the 7-day free trial is a great way to try it out before you commit to it.
Features:
-Campaign Management
-Keyword Research
-Bid Management
-7-Day Free Trial
Pricing:
*The vendor does not provide a price, but you can request a demo through the website.
Sponsoreds
Sponsored ads are a type of advertising that allows businesses to promote their products or services on Amazon.
Nick's Take
Overall, sponsored ads can be an effective way to reach potential customers who are already interested in what you sell. However, it is essential to consider the cost per click when budgeting for this type of advertising.
Features:
-Allows businesses to target customers who are already interested in what they are selling
-Can be customized to target specific demographics, interests, and even search terms
-Can be used to promote products or services on Amazon’s website or mobile app
Pricing:
Sponsored ads cost money per click (CPC), so businesses need to factor this into their budget. The amount you pay will depend on how competitive your chosen keywords are.
Amazooka is a software that allows you to manage your Amazon PPC campaigns. It provides campaign management, keyword research, and negative keyword management.
Nick's Take
Amazooka is an excellent software since it has an All-In-One Dashboard that allows you to connect to over 10 Amazon marketplaces. The Product Launcher allows you to launch your products with Amazooka’s Product Promotion tool
Features:
-Allows you to manage your Amazon PPC campaigns
-Provides features such as campaign management, keyword research, and negative keyword management
-Has a user-friendly interface
-Integrates with Amazon Seller Central
-Offers a free trial
Pricing:
Amazooka offers a free trial to all four plans: Bronze at $60/mo, Silver at $120/mo, Gold at $250/mo, and Platinum at $500/mo.
Teikametrics
Teikametrics is a software company that provides Amazon PPC software to help sellers optimize their campaigns and improve their sales. The company was founded in 2012 and is headquartered in Boston, MA.
Nick's Take
Teikametrics is a reputable company that offers a valuable service to Amazon sellers. The software is easy to use and can help sellers save time and money by optimizing their campaigns.
Features:
-Campaign optimization
-Keyword research
-Bid management
-Ad copy testing
-Performance reporting
Pricing:
Teikametrics is free for small businesses under $10,000 in monthly marketplace sales. Teikametrics offers affordable scaled pricing for larger enterprises.
What is Amazon PPC?
Amazon PPC is a form of advertising that allows sellers to bid on keywords to have their product listings appear as sponsored results on Amazon. It allows sellers to pay for their products or services to be displayed at the top of search results, product detail pages, and category pages.
What are the benefits of Amazon PPC?
Amazon PPC allows sellers to have their product listings appear as sponsored results on Amazon.
This can be beneficial because it will allow you to get your products in front of potential customers who may not have seen them otherwise.
If you can rank well on Amazon PPC, you may be able to reach customers who have already searched for your product and are interested in buying it.
How does Amazon PPC work?
Amazon PPC is a cost-per-click (CPC) advertising model in which you pay Amazon when someone clicks on your ad.
You are charged when the potential customer clicks on your ad, not when they buy your product.
That means that it’s possible to get clicks on your ad and not have any sales.
It’s also possible to spend money advertising a product that has a high return rate, which means that you’re paying for products that customers are returning.
What’s the difference between Sponsored Products and Product Display ads?
Sponsored Products is an Amazon advertising platform that enables you to show your products on relevant product and search pages.
Product Display ads are shown throughout the Amazon site, including:
Sponsored Products vs Product Display ads?
Sponsored Products are shown on relevant product and search pages, whereas Product Display ads can be shown throughout the Amazon site.
Product Display ads allow you to target customers based on:
Age range
Gender
Location
Language
Income level
Device type (mobile, tablet or desktop)
How to set up Amazon PPC?
There are two ways you can set up Amazon PPC.
The first is to use the self-service platform, and the second is to hire a third-party company or agency.
If you choose to set up Amazon PPC yourself, you will have to go through a few steps.
First, you need to create an Amazon seller account and add your products. You can do this by adding the ASINs of your products to the Amazon catalog.
Once you have done that, you need to choose a keyword for your ad campaign. This is important because it will help determine which keywords your ad will be shown for.
After that, you can set up your campaign budget and start running ads.
If you are not interested in setting up Amazon PPC yourself, there are a few third-party companies that can help you.
You should look for an agency that has experience with Amazon PPC because it will make things easier for you and your business.
The best thing about third-party companies is that they can help you with all of your advertising needs, including Google AdWords and Facebook Ads.
What are the best practices for Amazon PPC?
The first thing you should do when setting up your Amazon PPC campaign is to choose the right keywords.
You will get better results if you use long-tail keywords, which are more specific.
You should also keep your ad text simple and straightforward. You want to focus on a specific product or category instead of trying to sell everything you have in the store.
The best time to run your ads is on the weekends when you have a larger audience. You should also focus on running them during the week if you are trying to reach local customers.
If you are looking for a new PPC tool, you should check out SellerApp. This is a great platform that will help you manage your Amazon advertising campaigns.
It has everything you need to make the most of your advertising budget. It will also help you track your ad results and get more sales.
How to optimize Amazon PPC?
The first step to optimizing Amazon PPC is creating a list of keywords relevant to your products.
When you do this, you will be able to get more traffic from people who are already interested in your products.
You should also include the keywords that you think your competitors are using to get traffic from Amazon PPC.
This will allow you to find out what keywords are.
What are the challenges of Amazon PPC?
Amazon PPC is a competitive market, and you must work hard to get your products on the first page of the search results.
You must continue optimizing and testing Amazon PPC keywords to improve your ranking.
You should also be aware that Amazon PPC is not an excellent way to get traffic from Google.
Amazon PPC and SEO are two different things, so you need to be careful not to confuse them.
Amazon PPC is an excellent way to get traffic from Amazon, while SEO is the best way to get traffic from Google.
If you want your products to be found on Amazon, you need to work hard and find the best keywords for your products.
Keywords are one of the most critical factors in Amazon PPC.
FAQ Frequently Asked Questions:
Q: What is the best Amazon PPC software?
A: The answer depends on your needs. For example, if you are a beginner and need help with keyword research and campaign management, then you should choose a keyword research tool.
Q: How can I use Amazon PPC effectively?
A: You should do keyword research to find the best keywords for your products.
As a result, you can get more traffic and sales.
Q: What are the best keywords for my products?
A: You can use Amazon Keyword Planner to find the best keywords for your products.
You should also do some manual research to find the best keywords.
Q: How can I do keyword research?
A: You should use a keyword tool to get more ideas for your products. For example, you can use Long Tail Pro to do keyword research.
Conclusion
There you have it! The 16 best Amazon PPC software and tools are available in 2022. Now that you know what’s available, it’s time to start using them to take your Amazon ads to the next level!