The Top 12 Best Local SEO Software for Businesses: Boost Your Rankings Locally!

Updated By Nick Patrocky on June 29, 2022  |  Software Reviews 

Best Local SEO Software

These are the 20 Local SEO Software that any business will need to improve their local search rankings:

  1. SEMRush
  2. Ahrefs
  3. Moz
  4. WhiteSpark
  5. BrightLocal
  6. Synup
  7. Hibu
  8. BiQ Cloud
  9. BuzzStream
  10. Yext
  11. SE Ranking
  12. SurferLocal

If the best place to bury a body is on Google’s 2nd page, the best place to slowly kill a business is to put it in the 4th place on Google search.

If you do not want that to happen to your business, you’ve come to the right place!

In this blog post, we will discuss 20 different options that are available to you.

Each of these software programs has been proven to help businesses achieve better local SEO results.

So, whether you’re just starting with local SEO or you’ve been doing it for a while and want to find a better way to improve your rankings, these tools will help!

What is the best local SEO software in the market?

SEMRush

Founded in 2008, SEMRush has continuously earned recognition as one of the best digital marketing tools in the industry.

They offer a comprehensive set of features for both small businesses and enterprise companies alike.

Although they gained their popularity from their search optimization features that allowed thousands of companies to improve their rankings and organic web traffic, they have since expanded their toolkit to include other areas of digital marketing such as social media, PPC, and content marketing.

SEMRush as a local SEO Software

In terms of local SEO specifically, their software provides users with the ability to track their ranking progress for multiple locations, receive daily ranking reports, and get recommendations on how to improve their ranking.

Additionally, their software integrates with Google My Business (GMB) so that users can track and manage their GMB listings from within the SEMRush platform.

They have 4 tools specifically created to perfect local businesses’ SEO strategies and put them on Google’s first page such:

SEMRush Listing Management Tool

SEMRush compiles your business data to boost your local ranking and get more local search visibility.

Position Tracking

SEMRush Local SEO tools include Position Tracking where you can monitor your business rankings daily.

Get alerted when your position changes and take measures to improve it.

On-Page SEO Checker

One of the best local SEO tools that SEMRush offers is their On-Page SEO Checker.

This tool analyzes your website and provides you with recommendations on how to optimize your website’s title tags, meta descriptions, header tags, images, etc. for better local SEO results.

Social Media Toolkit

SEMRush understands the effect that social media has on a brand’s success or failure, which is why one of the local SEO tools that they offer is the Social Media Toolkit.

This tool allows users to track their brand’s social media mentions, plan and post updates on the business’s social media accounts, plus monitor their Google Business Profile, all in one local SEO software.

Pricing:

As someone who’s been working with different local SEO tools and software, the one factor that made a lot of business owners use SEMRush is their free trial.

SEMRush offers a 14-day free trial with full access to all of its features and tools.

After that period, users have the option to choose from one of four different paid plans that best fit their needs and budget.

The price of this Local SEO Software starts at $119.95/mo and goes up to $399.95/mo

Ahrefs

Digital marketing companies and creatives claim that they are the best local SEO software in the market because of hundreds of reasons, but Ahrefs has always kept theirs short and sweet– they offer the best local SEO tools in the market because they focus on improving your search engine rankings for your website and they polish your business profiles to improve your local SEO rankings and put you on top of Google’s list.

Ahrefs as a local SEO Software

Best local keywords search

For Ahrefs, knowing why people search for a local business helps a business improve its online presence and these keywords serve as the ladder for them to climb to the top of the target customers’ Google page.

Hence, as a part of the local SEO strategies they provide, to their customers, they offer the Keywords Explorer feature where terms and phrases that are in line with your businesses are laid out, and the list suggests the keyword that you want to target.

They also emphasize the importance of checking for local intent, where Google suggests local directories for searchers who want to go to the nearest shops.

Local listings management

Ahrefs, as a local SEO platform, also help in local listings management, as they make sure that your Google Business Profile has complete and accurate data of your business, not only with your NAP but also with what services your offer, and your online reviews.

They also help their users’ businesses by providing a list of local citation opportunities that they can grab.

Pricing

Ahrefs is one of the local SEO tools that provide the most affordable and flexible pricing.

With only $99 per month, you can already access the services they offer.

You can also upgrade your subscription to Standard at $199 per month, Advanced at $399 per month, and $999 per month.

They also respond fast if you want to downgrade or cancel your subscription anytime.

Moz

If you have done search engine optimization before, you are most probably familiar with Moz as well.

Moz is one of the best local SEO software because of the proven and tested products, services, and strategies that they offer to its users.

I even consider Moz, Ahrefs, and SEMRush as the trifecta in SEO and website optimization.

Moz as a local SEO Software

Moz in general offers the same features that the other SEO software gives: a keyword research tool, site audit tools, on and off-page SEO tips, backlink research and checker, and insights of competitor websites.

However, for local SEO efforts, Moz offers more. Here are some of the basic features that Moz Local gives to their clients:

Listing Syncing and Profile Optimization

Aside from polishing any business’s profile across different search engines, Moz’s local listing management tools sync them together and automatically delete any duplicates and catch any error to make sure that every information that the business has in their profiles is accurate and up-to-date

Search Engine Optimization

A part of the local SEO strategy that Moz offers is that they supply local keyword suggestions to any business’s local search rankings.

Reputation Management

A crucial part of local SEO is being able to manage one’s business reputation.

Moz helps their clients by actively monitoring different review sites and notifying them whenever there is a new review or rating for their business, giving them the chance to immediately address any issues that may arise.

Pricing

Moz gives its users the option to pay their subscription on a monthly or yearly basis, so they also have flexible pricing.

The monthly subscription for their Standard Plan is $99, and the yearly subscription would amount to $79 per month only.

WhiteSpark

If you want to use a more local SEO tool-centered software, WhiteSpark is the best option for you.

WhiteSpark as a local SEO Software

WhiteSpark takes pride in its local SEO tools that help businesses gain more customers through different search engines, but most specifically on Google.

They help businesses to build citations, track their local rankings on various search engines, and increase and grow online reviews.

Here are some of their best features:

Local Citation Finder and Builder

One of the best features that WhiteSpark has is its citation finder and builder tool.

This tool scours the internet for any local directories that your business should be in and gives you a list of them.

Local Rank Tracker

Local SEO tools should be able to track local search rankings to know whether the campaigns and strategies being used are effective or not.

WhiteSpark’s rank tracker tool does just that by allowing its users to track their progress and see which keyword rankings have improved.

Reputation Builder

A part of WhiteSpark’s local SEO strategy is to grow their clients’ online reviews and testimonials, as 90% of consumers read online reviews before visiting a business and 88% of them make their purchase based on the feedback that they read.

Pricing

WhiteSpark’s pricing is a bit more complicated than the other local SEO tools and software because they do not only offer monthly or yearly subscription plans.

You can still avail a monthly or yearly subscription but they charge $4 for generic citations or $5 for local citations.

BrightLocal

If you are craving a honey-glazed donut and would want to go to the nearest Krispy Kreme shop, know that the local SEO tool that has given you the information that you need and helped you satisfy your craving is Bright Local.

Trusted by many brands across the world, BrightLocal is one of the best local SEO tools that you can use for your business.

BrightLocal as a local SEO tool

Just like the other local SEO tools, BrightLocal helps businesses with their listings and local SEO campaigns.

But what sets them apart is that they also offer social media management services and help businesses to create and post content on their behalf.

Here are some of their best features:

Local Search Grid

The Local Search Grid is a feature that allows businesses to get a bird’s eye view of what their target audience sees when they look up stores or shops nearby.

It also gives users an overview of how their competitors are performing, allowing them to make necessary changes to improve their local search rankings.

Local Rank Tracker

The Local Rank Tracker tool allows businesses to track their progress and see which keyword rankings have improved.

They can also track their competitors’ progress, allowing them to make necessary changes to improve their rankings.

Local Search Audit

One of BrightLocal’s local SEO services is Local Search Audit, where it conducts an automated SEO audit to check on errors and inconsistencies in your business profile across different online platforms.

This feature boosts any business’ search visibility and potentiates their local SEO efforts.

Pricing

If you are interested in BrightLocal but you want to test the waters first, you will love their 14-day free trial that you can cancel anytime.

They also build and create local citations for as low as $2 per citation, and if you only want them to monitor online reviews of your business, you can hire them for only $8 every month.

If you are ready to commit to this software, you can be billed monthly for as low as $29 to $79 per month, or pay for their services annually at a much cheaper price.

Synup

SEO software tools mostly focus on the bigger picture- website optimization.

This is why most of them offer Keyword Research, Backlink Checkers, and Content Optimization.

However, some software specifically focuses on local SEO, and Synup is one of them.

Synup is a Local SEO software

Synup puts a spotlight on the following factors that help a business succeed online: the brand’s online presence, content, reputation, local insights, automation, and campaigns.

Local Citations

What this local SEO tool does is crawls more than 200 local search engines and directories to check for any inconsistencies in your business profiles to make sure that your business citations are accurate.

This makes it easier for your target audience to find you online and choose your company over your competitors.

Smart Response

SynUp also offers a unique feature called Smart Response, which automatically responds to customer feedback.

This is a great way to manage your business’s reputation as it immediately addresses any concerns that customers may have.

Pricing

SynUp offers its services for as low as $30 per month, which is a reasonable price for small to medium businesses who don’t have a lot of money to invest in local search engine optimization or local SEO tools.

Hibu

If you are in need of a local SEO tool that aims to improve your visibility on local search results, drive more web traffic to your business website, and generate more leads, you should hire Hibu.

Now this SEO software might sound new to you because they have only been launched last 2022, but it has already been named a Google 2022 Premier Partner, which means that Hibu provides quality services to its clients

Hibu as a local SEO software

Hibu offers a wide range of services that are designed to improve your business’s online presence and visibility.

Online Listings Management

One of the services that they offer is Online Listings Management, which is a great way to manage your business’s online presence.

This service ensures that your business information is accurate and consistent across all online platforms.

It also allows you to track and monitor your competitors’ online activities, so you can make necessary changes to improve your rankings.

Better Business Website

Hibu is primarily a web design agency, so they also focus on content management and web optimization to improve a business’s online presence.

Local businesses can take advantage of their integrated marketing and live chat support to have better customer relations which will lead to customer retention.

Pricing

The price of Hibu depends on the services that you want to avail yourself of.

For web design, they offer a basic package for $99 per month, a standard package for $149 per month, and a premium package for $199 per month.

For local listings management, the monthly fee ranges from $99 to $159 per month.

BiQ Cloud

BiQ is an Ai-powered SEO software whose goal is to drive more web traffic to any business website for sales and online presence.

In essence, what BiQ does for local SEO is that it gives its users high-value and profitable keywords that the target audience use in looking up the services that they need, they optimize the web site’s content, organize and audit the business listings to improve local search rankings, and it monitors customer sentiments and feedback.

BiQ Cloud as a local SEO suite

The big thing about BiQ is it is AI-Guided; meaning, all of its processes are automated and can be done in an instant.

BiQ also offers local SEO insights, local SEO rankings, and SERP features opportunities for its users, which could boost local businesses’ local search rankings in major search engines online.

Pricing

BiQ Cloud has three subscription plans available for its users: the Growth plan at $55 per month, the Advanced plan at $85 per month, and the Professional plan at $155 per month.

Each subscription already includes all of BiQ’s features and services.

What separates one subscription from another is the number of keyword searches, saved documents, and rank discovery that you can do with your plan.

They also offer their services for free for 2 months which is great for small businesses who are working with a small budget for digital marketing.

BuzzStream

Good links and citations can make or break the online presence of any brand, and if this is what you want to focus on in your business, BuzzStream is the best local SEO tool for you.

BuzzStream as a Local SEO software

BuzzStream helps businesses improve their local SEO efforts and boost their ranking on local searches with their link building and citation management services.

With their platform, you can easily find and contact relevant websites for link opportunities, track your progress with link-building campaigns, and manage your business listings on local directories.

Pricing

BuzzStream offers three subscription plans: the Starter plan at $24 per month, the Growth plan at $124 per month, the Advanced Plan at $299 per month, and the Custom Plan at $999 per month.

The Starter plan already includes all of BuzzStream’s features and services.

The Growth and Advanced plans have additional features such as more user seats, more campaigns, and custom branding, while the Custom plan is best for enterprise businesses with its unlimited campaigns and user seats.

Yext

Yext is a local SEO software that helps businesses manage their online presence and boost their ranking on local searches.

They claim that they are one of the best local SEO tools that you can find online as they manage business listings on local directories and create customized marketing campaigns for their clients.

Yext as a Local SEO suite

Local Listings Management

Yext has introduced itself to the public as an online listing manager that can take care of local business listings and provide local SEO solutions to its users.

This local SEO tool takes pride in its high volume of directories in which any business can post their profile.

All you have to do is to input your business information, and they will automatically post them on the directories for you.

Analytics

This SEO tool also offers its users some insights about their website and online presence.

You can use information from platforms like Google Analytics to improve your local SEO efforts and track your progress over time.

Reviews and Reputation Management

Aside from listings management, Yext can also help businesses monitor their online reputation and manage their reviews.

This is a great way to know how customers perceive your brand and what you need to work on to improve your customer service and even catch any negative feedback that you get.

Pricing

Yext has four subscription plans available for its users: the

Yext has four subscription plans available: the Starter plan at $59 per month, the PowerListings plan at $499 per year, the Pages plan at $999 per year, and the Reviews plan at $10000 per year.

SE Ranking

SE Ranking is an all-in-one SEO platform that offers a wide range of features and services to help businesses improve their local SEO efforts and rank higher on local searches.

SE Ranking as a Local SEO tool

SE Ranking claims that they are the best local SEO tool that will provide you with the best local SEO services that you can find in the market.

High Local Intent Keywords

One of the best features that SE Ranking offers is the ability to research and find high local intent keywords that you can use for your website and content.

This is a great way to optimize your website for local searches and make sure that you are using the right keywords to target your audience.

SERP Analyzer

SE Ranking’s SERP Analyzer is a great way to track your progress and see how your website is performing on local searches.

This tool allows you to see your website’s ranking on different search engines in different locations, as well as the organic traffic that you are getting from these rankings to boost your ranking on the local search.

Pricing

With SE Ranking, you can pay for their services on a daily, bi-weekly, or weekly basis, depending on the set-up that suits your company’s budget best.

Its plans include Essential, which bills their clients $31.20 every month; Pro, which bills their clients $71.20 per month; and Business Plan, which bills their users $151.20 every month.

SurferLocal

SurferLocal is an all-in-one local SEO platform that helps businesses improve their ranking on local searches through its wide range of features and services and boost their local search marketing strategies.

SurferLocal as a local SEO tool

This local SEO tool takes pride in its ability to help businesses rank higher on Google Maps and other local directories with ease.

With their innovative algorithm that collects and compiles business and location data, SurferLocal develops a Local SEO checklist that involves an action plan to optimize your business profile and boost your position in the local rankings.

Pricing

For better search engine ranking for any kind of business, you only need to pay $29 every month per location where you want to promote your business.

What is local SEO?

Local SEO is the process of optimizing your online presence to attract more customers from your specific geographical area.

Just like regular SEO, local SEO involves using the right keywords, optimizing your website for Google My Business, and creating quality content.

Local SEO is essential to ensure that your website appears when they’re searching for businesses like yours.

Is local SEO still relevant?

The relevance of local SEO should not be up for debate.

Local Search Statistics 2018 has stated that 46% of all searches on Google are seeking local information, which means that there is local intent.

People are looking for businesses that are near to them so they can go to that location and get whatever they need.

If you have a perfect business listing on various search engine platforms, then you will get all the traffic and the sales.

How do I start a local SEO?

To start a local SEO, here are the steps that you have to do:

  1. Create your Google My Business listing or Google Business Profile.
  2. Purchase local SEO tools or get some free local SEO tools to help you out.
  3. Conduct keyword research with local intent.
  4. Perfect your On-Page SEO and include your NAP on your website.
  5. Build local citations.
  6. Create a sustainable and up-to-date local search marketing strategy.

Why do I need to use local SEO tools?

Local SEO tools are essential in today’s online landscape because they allow businesses to rank higher on local searches, which is where most customers are looking for businesses.

Not only that, but these tools also help you track your progress and see how your website is performing.

It is also important for you to grab their opportunities as much as possible in utilizing Artificial Intelligence in their workflow.

Automating simpler tasks buys you more time to improve your services and products, encounter fewer errors while you go about your usual business processes, and make your customers happier with faster and more efficient customer support.

Imagine how tedious it is to go to different directories and list your business’s information in each one of them.

With SEO tools, you can easily submit your business’s information to multiple directories with just a few clicks.

Conclusion

Local SEO is no longer an option if you want your business to thrive in the savage world of eCommerce.

By using the best local SEO software, you can improve your chances of ranking higher on local searches, increase your visibility online, and attract more customers to your business.

About the Author

Nick Patrocky writes SaaS and Business Software reviews. He's also the head of design at a rapidly growing fintech company. Nick's worked with hundreds of software companies and startups over the last 10 years. Reach out if you have any questions or if you'd like to collab.

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