Top 7 Best PPC Softwares of 2023

Updated on January 1, 2023  |  Software Reviews 

PPC or Pay-Per-Click software is a tool that allows you to create, manage, and optimize your paid search campaigns on Google, Bing, Amazon, and other platforms.



Optmyzr is a piece of software that lets you design, manage, and optimize PPC campaigns on Google, Bing, Amazon, and Facebook.

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Outbrain is your best choice if you are a one-man firm looking for PPC software to assist market your business in major search engines without requiring too much of your time and presence.

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Opteo should be at the top of your list if you want to employ a ppc management software that is well-liked by marketing firms all around the world.

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Your whole advertising campaign. One ad tracking application. Are you looking for ad monitoring software that can improve all of your campaigns?

The seven recommended best PPC software service providers are the following:

  1. Optimyzr
  2. Outbrain
  3. Opteo
  4. Google Ads Editor
  5. Bing Ads
  6. SEMRush
  7. Ahrefs

The Top 7 PPC software for your business

The best PPC software will save you time and money by helping you automate repetitive tasks and find the best keywords, negative keywords, ad copy, landing pages, and other essential factors that would affect the success and failure of your PPC campaigns.

We know that business owners struggle to find the best PPC tools for their websites, so here is the list of the best PPC software that would help you out:


Optmyzr is a software that allows you to create, manage, and optimize your PPC campaigns on Google, Bing, Amazon, and Facebook.


This tool also provides features that help you with your A/B testing for ad copy and landing pages.

Optimyzr also offers ppc management software tools like negative keyword finder for more efficient ad campaigns, PPC insights for data visualization, and Bid Management to customize and implement bid strategies.

This campaign management tool also stops advertisers from overspending by using their Budget Optimization feature, and uses Account Blueprints for a more improved workflow.


If you are a one-man business and you are hunting for a PPC software that would help promote your business in major search engines without demanding so much of your time and presence, your best bet would be Outbrain.

The best part about Outbrain is their Automated PPC Campaign management strategy which allows you to have optimal results under minimum supervision.

They also feature the OB Code that enables their users to create automated rules that trigger actions like increasing the budget for campaigns that get the most conversions, or lowering CPCs, usage of more relevant keywords and blocking regions for underperforming ones.

Outbrain also offers their Conversion Bid Strategy (CBS) where your conversions and traffic get automatically optimized by using pixels. You also get to choose if you want this feature to be fully automated where the software itself would adjust your ad campaigns, or you would want to focus more on ROAS and CPA.



If you want to use a ppc management software that is well-loved by marketing agencies all across the world, Opteo should be on top of your list.

Opteo allows its user to manage multiple ppc campaigns on Google Ads, use their keyword tools to improve their ad campaigns, monitor their performance using their beginner-friendly data visualization, and share the results that you get with the entire team.

Opteo Features

Google Ads

Managing PPC campaigns can be tough to figure out, especially if you are not a professional advertiser or a digital marketing expert.

However, software like Google Ads makes this process easier.

Google Ads is a free tool that helps you create, manage, and optimize your Google Ads campaigns.

This software provides an easy-to-use interface that makes it simple to find the best keywords, write compelling ad copy, and create landing pages that improve the conversions of an ad.

Google Ads has these PPC management tools to monitor your key performance indicators for your campaigns:

  • Impressions
  • Interactions/Interaction Rate/Clicks
  • Cost/Average Cost
  • Cost per Conversion

If you are new to the world of PPC advertising, you might as well start your journey with Google ads.

Bing Ads

Bing Ads is akin to a Microsoft version of Google Ads.

If you are launching PPC ads on Google, you can easily import your Google AdWords campaign after setting up your Big Ads.

The process of creating a Bing Ads campaign is also very similar with Google ads software. Here’s what you have to do if you want to launch a PPC ad on Bing:



You might have already read or heard of SEMRush, since it’s one of the software that most website owners use for search engine optimization.

But did you know that you can also optimize your search engine campaigns by using SEMRush?

SEMRush is an all-in-one digital marketing toolkit that has a wide range of features, one of which is the PPC Keyword Tool.

This keyword research tool will help you find the best keywords to bid on for your PPC campaigns.

Other than that, you can also take advantage of PPC Keyword Tool functions like:

  • automated generation of negative keywords across sear engines
  • know the most on-demand keyword metrics
  • set up single-keyword ad groups
  • improve your campaign strategy by knowing the search volume of each keyword
  • and import your campaign files to Google Ads Editor

Ahrefs Keyword Generator Tool

In order to succeed in PPC advertising, the most basic thing to know about is the most profitable keywords that you can use.

Ahrefs is a well-known software in terms of search engine optimization and digital marketing.

This software offers the infamous SEO website audit where website owners can monitor their growth and the things that they have to improve on to monetize their blog.

Unbeknownst to many, Ahrefs also offer a PPC monitoring feature and keyword research tools that marketing campaigns need to succeed.

This tool can also be used to examine the keyword ranking of each website and discover link prospects and opportunities which will help in ad management and campaign performance.


Aside from keyword ideas, they also give their user an idea of the Keyword Difficulty (or how difficult it is to rank using that keyword), keyword volume, and how recent the results are.

PPC ads explained

PPC ads or Pay-Per-Click Advertising is an online advertising model in which businesses can display ads on search engines and pay each time their ad is clicked.

google search results

You will not be paying for impressions, reach, or management. You only pay search engines whenever someone clicks on your link.

How do PPC Campaigns work?

Advertisers set a bid for how much they are willing to keywords or clicks to their website based on the keywords and/or audiences they are targeting.

Why PPC Campaign is important

PPC campaigns are important because they allow businesses to:

  • Generate leads
  • Get more sales
  • Reach new customers
  • Make their brand more visible online

What factors to consider before starting a PPC Campaign?

Before starting a PPC campaign, you need to take into consideration the following factors:

  • Your business goals
  • Your target audience
  • Your budget
  • The platforms you want to advertise on

How do you manage PPC campaigns?

To have a successful PPC campaign for your business, you have to know the best way that you can manage it. Here are some tips that you can apply when you work on your advertising campaigns:

Use the best keywords

Keyword research plays a vital role in the success and even the failure of ad campaigns, which is why most PPC management software also offer keyword research tools.

Keywords is the native language of your target audience, so in order to make your campaigns seen, you have to be fluent in them.

Test, test, and test!

You can never really know what works best for your campaigns until you try different tactics and strategies. A/B testing is one way that you could do this. Try different ad copy, images, call-to-action, etc. and see which of them performs best.

Track the important metrics

You need to track your ad campaign’s progress and performance, so you would know which ones are working and which ones are not. This is one of the best ways to optimize your ad campaigns for better results.

PPC campaigns can generate a lot of data and it can be overwhelming, but you need to focus on the important ones. Data like click-through rates, conversion rates, cost per acquisition, etc. will help you see if your campaigns are performing well or not.

Do as you learn

Digital advertising is an ever-evolving world. Catching up with the new trends and algorithms is a must, and it would be easier for you if you apply your new learnings as soon as you get a hang of them.


PPC campaigns are a great way to improve your online visibility, generate leads, and get more sales. But just like any other marketing tactic or strategy, you need to put in the time and effort to make it work for your business.

The good thing about PPC advertisement nowadays is that there are a lot of PPC campaign software available in the market right now, just like Google ads, Bing ads, SEMRush, Ahrefs, Optimyzr, Outbrain, and Opteo.

With the right ppc management software, you can make your job a lot easier.

About the Author

Nick Patrocky writes SaaS and Business Software reviews. He's also the head of design at a rapidly growing fintech company. Nick's worked with hundreds of software companies and startups over the last 10 years. Reach out if you have any questions or if you'd like to collab.