16 Best Amazon PPC Software & Tools for Amazon Ads Management (2022)

Updated on October 1, 2022  |  Software Reviews 

Amazon PPC or pay-per-click advertising is the key to your business’s success. You can set up Amazon Ads in less than 15 minutes, but there are a lot of factors that affect how successful you’ll be with this method, such as 1) your niche’s conditions; 2) what tools/software you use – these days it has become more important to choose an appropriate tool for every stage of the competition and 3) choosing which keywords will give maximum visibility to your products.

Sellics Icon

Sellics

Sellics is a piece of software that assists you in managing and optimizing your Amazon PPC campaigns. It gives you information on your campaign's performance, keyword rankings, and more.

PPCexpo Icon

PPCexpo

PPCexpo is a wonderful tool for managing pay-per-click campaigns in general. It is simple to use and has several features that make it an indispensable tool for every internet marketer.

Ad Badger Icon

Ad Badger

Ad Badger is a piece of software that assists you in making more money with your Amazon adverts. It is one of the most effective Amazon PPC applications.

Optmyzr-Icon

Optmyzr

Optmyzr is a piece of software that aids in the management of pay-per-click campaigns on Google, Bing, and Yahoo. It provides a range of tools for campaign optimization, including keyword research, ad testing, and bid management.

Here is the list of best Amazon PPC software and tools you should consider using in 2022:

Sellics Logo

Sellics is a software that helps you manage and optimize your Amazon PPC campaigns. It provides insights into your campaign performance, keyword rankings, and more.

Nick's Take

Sellics is an Amazon PPC software that provides various guides and strategies to improve your performance. They offer a range of benefits, such as industry-leading research and guidance, to help you take your Amazon Advertising performance to the next level.

Features:

-Campaign management

-Keyword ranking

-Performance insights

-Competitor analysis

-PPC optimization

Pros:

  • Feature-loaded: The system has many features that are not available on other platforms.
  • Monthly call: The platform offers a monthly call to help you with the most critical aspects of selling on Amazon.
  • Easy to use: The Autopilot feature is easy to use and saves time.
  • Supports consultants, assistants, and managers: Allows you to add consultants, assistants, or managers with limited access, which helps increase efficiency in your Amazon business.

Cons:

  • Reliable data syncing: Data syncing was not reliable in some cases.
  • Translations were not wholly coherent: Some translations were not utterly readable from the German version as an English version user.
  • The interface can be buggy: The interface can get a bit buggy sometimes.
  • Product onboarding not automated: Product onboarding is not fully automated, and the staff must do some backend tweaks.
Sellics Pricing

 Pricing:

Sellics offers four plans: STARTER at $250/mo, GROWTH at $550/mo, and PRO at $550/mo. At the same time, ENTERPRISE is Custom Pricing according to your needs.

PPCexpo Logo

PPCexpo is a software that allows you to manage your pay-per-click campaigns.

Nick's Take

Overall, PPCexpo is an excellent tool for managing pay-per-click campaigns. It is easy to use and has many features that make it an essential tool for any online marketer.”

Features:

-PPCexpo has many features that allow you to manage your campaigns effectively.

-These features include campaign management, keyword research, ad creation, and more.

Pros:

  • PPCexpo is a very effective tool for managing pay-per-click campaigns.
  • It has many features that make it easy to use and affordable.
  • *Limited reviews online from actual users

Cons:

  • There are no significant cons associated with PPCexpo.
PPCexpo Pricing

 Pricing:

PPCexpo’s price is $97 per month.

Ad Badger Logo

Ad Badger is a software that allows you to manage and optimize your Amazon PPC campaigns.

Nick's Take

Ad Badger is a software that helps you make more money with your Amazon ads. It is one of the best Amazon PPC software.

Features:

-Some features include automatic keyword discovery, bid management, campaign creation and optimization, ad copy testing, and reporting.

-Ad Badger makes it easy for you to find profitable keywords and ads that match your target market.

-Ad Badger offers helpful reports that will help you track your progress and make informed decisions about your campaigns.

-Ad Badger has a quick-to-master Amazon PPC course that will help you reclaim wasted ad spend and generate more sales and revenue.

Ad Badger Features

Pros:

  • Ad Badger can save you time by optimizing your campaigns for you and provides detailed reports to help you track your progress.
  • Automated management: The software automates your work on your Amazon accounts, making it easier and faster.
  • Excellent customer service: The customer service is fantastic, better than 90% of the software I’ve tried for Amazon.
  • Great value for money: Value for money is excellent given the capabilities of the software
  • Road map revealed: The software’s feature roadmap is publicly disclosed, allowing you to plan and make informed decisions about the essential features.

Cons:

  • Ad Badger is a paid tool, so there is a cost associated with using it.
  • Confusing interface: The UI can be a bit confusing at first, but after switching to v2, it has been easier to navigate.
  • Takes longer for AdBadger to process: It takes longer for AdBadger to process all of the data on the account.
  • Affordable: While not as cheap as other options on the market, all core features are there.

 Pricing:

Ad Badger starts at $97/month for the Basic plan and goes up to $297/month for the Pro plan.

Optmyzr Logo

Optmyzr is a software that helps you manage your pay-per-click campaigns on Google, Bing, and Yahoo. It offers a suite of tools to help you optimize your campaigns, including keyword research, ad testing, and bid management.

Nick's Take

Optmyzr is an excellent tool for managing PPC campaigns. It offers a suite of features to help you optimize your campaigns and improve your results. The pricing is reasonable, especially considering the value you get from the tool.

Features:

-Optmyzr’s features include keyword research, ad testing, bid management, and campaign optimization.

-Optmyzr allows you to optimize using custom data, making it unique compared to other PPC management software.

-You can use Google Search Ads 360, Google Analytics, Google Sheets, and Custom Business Data with Optmyzr, which helps you track your progress and track the success of your campaigns more accurately.

-You can also optimize every PPC channel and format with Optmyzr, which makes it easier for you to find the best strategy for your business.

Pros:

  • Quick and efficient campaigns: The platform saves time by allowing you to quickly and efficiently optimize your campaigns.
  • Excellent customer service: The platform’s customer service is second to none, always making it better by adding more features with increasingly better recommendations.
  • Granular e-commerce campaign options: With the help of Rules Engine, you can create a more granular shopping campaign that allows you to get a higher ROAS for your clients.
  • Easy to learn and use: The platform is easy to learn and use, making it ideal for users of all levels of experience.

Cons:

  • Bugs: A few minor UI bugs need to be fixed.
  • Slow and frustrating: The UI is sometimes slow and frustrating, making it difficult to use the tool.
  • High price: The pricing is high compared to other tools on the market.
  • Limited features: Features are more limited than advertised, leading to frustration for users.
Optmyzr Pricing

 Pricing:

Optmyzr offers a free 14-day trial. After the trial ends, pricing starts at $149/month for the Basic plan and goes up to $499/month for the Enterprise plan.

Wordstream

Wordstream Logo

Wordstream is a software company that provides tools for managing pay-per-click (PPC) campaigns. The company was founded in 2007 by Larry Kim, the CEO.

Nick's Take

Wordstream’s PPC software is a good option for businesses that want to manage their PPC campaigns with an easy-to-use tool. The software includes all the necessary features for managing a campaign, and the price is reasonable. However, some users have complained about customer service issues.

Features:

-Wordstream’s PPC software includes keyword research, ad creation, bid management, and performance tracking tools. The software also offers features for managing negative keywords and creating custom reports.

-Wordstream provides free keyword research tools.

-Wordstream offers best practices for Google Ads campaigns.

-WordStream offers various other marketing services, such as social media and email marketing.

-Wordstream provides keyword suggestions based on your industry and location.

-Wordstream uses the latest Google Search data to help you find the best keywords for your business.

Wordstream Features

Pros:

  • Intuitive platform: The platform is easy to use and intuitive, making it suitable for beginners and advanced SEO professionals.
  • Excellent customer service: Customer support is great and goes out of their way to ensure you understand how Wordstream can help your business.
  • Helpful keyword research tools: Keyword research tools provide valuable information for day-to-day users and those in medium or advanced search marketing roles.
  • Automation tools are top-notch: I loved them as they made using Wordstream a breeze, reducing time spent on tasks that could be automated instead.

Cons:

  • Changed prices without warning: When you need them to do anything, you would never expect the delivery to come on time.
  • Challenging customer service experience: Put in a billing request and may hear back, but there’s a good chance you’ll have to contact customer service for assistance.
  • Not more accessible than Google’s platform: Adwords editor is not easier than Google’s platform, especially regarding ad creation/editing capabilities.
  • Poor follow-up with the customer: Wordstream did not follow up with me for a month after agreeing to sign a contract. The consultant called was joke-level quality and provided no real help or advice regarding using their platform or services.

 Pricing:

Wordstream’s PPC software starts at $299 per month. There is also a free trial available.

Moz

Moz Logo

Moz is a software company that offers inbound marketing and marketing analytics software.

Nick's Take

Moz offers a range of tools to help marketers improve their campaigns and strategies. They provide a range of tools to help marketers improve their campaigns and strategies.

Features:

-main features include keyword research, site auditing, rank tracking, and link building.

-has a range of solutions to suit every need in SEO.

-offers technical site audits, SEO insights, and reporting to help you optimize your website.

-allows you to distribute your business information across the web for maximum search engine visibility.

-offers the real-time distribution of your business information, duplicate closure, review management, and competitor intelligence.

-The STATrank tracker provides serious SERP tracking for experts that can track thousands or millions of keywords across any location & device

Pros:

  • Moz is easy to use and has a lot of features. The company also offers excellent customer support.
  • Comprehensive: Moz has a complete toolset to help you track your SEO practices.
  • Superior crawlers: Moz uses particular crawlers that crawl websites and look for issues with the website, which helps you find problems and improve your site’s SEO.
  • Track keyword rankings: Moz Pro allows you to track your ranking in search engines and what keywords you should follow based on competition analysis.
  • Leading SEO software: The platform is the leading SEO software that provides all the necessary tools for website owners and SEO professionals to optimize websites and improve search engine rankings.

Cons:

  • Some users have reported that Moz’s keyword research tool is not as accurate as other tools on the market.
  • Rankings update slowly: When adding new keywords, you’ll have to wait days for orders to update.
  • Not intuitive: The software’s layout isn’t easy to understand, making it difficult to find what you’re looking for.
  • Expensive API: The API is costly, limiting the amount of data you can access from the platform.
Moz Pricing

 Pricing:

Moz offers a free 30-day trial and three paid plans: Standard, Medium, and Large. Prices range from $99 to $599 per month.

SpyFu

SpyFu Logo

SpyFu is a software that allows users to spy on their competitors’ PPC campaigns and research keywords. It provides users with data such as keyword rankings, ad history, and click-through rates.

Nick's Take

SpyFu is a tool that helps you track your competitor’s website traffic. They also provide various other tools to help you with SEO and Google Ads campaigns.

Features:

-Allows users to spy on their competitor’s PPC campaigns

-Provides data such as keyword rankings, ad history, and click-through rates

-Helps users research keywords

-Gives insights into what is working for a competitor and what isn’t

Pros:

  • The software is easy to use and navigate.
  • The interface is user-friendly.
  • The software provides valuable data that can be used to improve one’s own PPC campaigns.
  • There is a free trial available.

Cons:

  • The pricing can be expensive for some users.
  • Some features are only available in the higher-priced plans.
  • Limited use for local campaigns: The tool is not designed for companies that compete locally.
  • Difficult to use and understand: The video that tried to explain why a URL that served an ad in Google was not showing up in Spyfu became difficult once such events happened regularly.
SpyFu Pricing

 Pricing:

SpyFu offers 3 Paid Plans: Basic, Professional, and Enterprise. Price range from $39/mo to $299/mo.

SellerApp

SellerApp Logo

SellerApp is a tool that helps Amazon sellers manage their PPC campaigns. It provides keyword research, campaign management, and performance tracking.

Nick's Take

SellerApp is a helpful tool for Amazon sellers who want to manage their PPC campaigns better. It provides good keyword research, campaign management, and performance tracking features. However, it is not the cheapest option on the market.

Features:

-Keyword research

-Campaign management

-Performance tracking

-Ad optimization

Pros:

  • Good features for managing PPC campaigns
  • Helpful performance tracking features
  • Improved Ad revenue: SellerApp’s Amazon PPC management system has helped me increase my Amazon Ad revenue.
  • Hands-free process: The software automates increasing and decreasing bids when necessary, making it easier to understand relevant keywords to my manual campaign and reducing the need for effort on my part.
  • Easy to use: The software is easy to use with customizable automation rules that have simplified the process for us tenfold.

Cons:

  • More expensive than some other options
  • Manual intervention needed for some features: Some features need manual intervention, which can be inconvenient.
  • Lack of communication: Because the team lacks automation, it is difficult to communicate with each other effectively.
  • The product only supports Amazon.com USA.
SellerApp Pricing

 Pricing:

Sellerapp offers Freemium at $0 with no credit card required. Prolite starts at $39/mo with seven days trial, and Professional at $79/mo.

Helium 10

Helium 10 Logo

Helium 10 is a software company that provides tools for Amazon sellers. Their flagship product is a suite of tools designed to help sellers find and track keywords, optimize their listings, and track their sales.

Nick's Take

Helium 10 is an excellent tool for Amazon sellers. It has many features can help you optimize your listings and track your sales. The price is also very reasonable.

Feature:

-The Helium 10 suite of tools includes a keyword research tool, a listing optimization tool, and a sales tracker.

-The keyword research tool helps you find the best keywords for your listings.

-The listing optimization tool helps you optimize your listings for the best possible ranking in Amazon’s search results.

-The sales tracker tracks your sales data to see how well your products sell.

Pros:

  • Helium 10 has many features that can help you optimize your listings and track sales.
  • The price is very reasonable.
  • The software is easy to use and has an excellent user interface.
  • Helium 10 offers excellent customer support.

Cons:

  • Some of the features are only available in the paid version of the software.
  • They do not have live support: You need to open a ticket to get help.
  • Their system doesn’t work correctly: I opened around 10 cases with no result.
  • Unusable tools: The “Limited” keyword research tools are ineffective because they do not let you sort or export results.
Helium 10 Pricing

 Pricing:

Helium 10 offers three basic plans: Starter, Platinum, and Diamond. The price range is from $29/mo to $209/mo.

Perpetua

Perpetua Logo

Perpetua is a software that allows Amazon sellers to manage and automate their PPC campaigns. It is a web-based application that provides users with tools to help them optimize their campaigns and improve their ROI.

Nick's Take

Perpetua seems like an excellent tool for Amazon sellers looking to streamline and automate their PPC campaigns. It has many features that can be very helpful in managing and optimizing campaigns, and the pricing is very reasonable.

Features:

-Perpetua is a eCommerce advertising optimization and intelligence software that helps businesses to profitably scale growth on Amazon, Instacart, and other marketplaces.

-You can save time and money with automated campaign creation, execution, and optimization with Perpetua’s ad engine

-Perpetua’s customizable, intelligent recommendations and contextual, conversion-based bidding algorithms are designed to maximize the conversion rate of your ads.

-Perpetua’s enterprise-level reporting allows you to measure the true impact of your advertising spend in a single glance.

Pros:

  • Good performance: The algorithm optimizes bids hourly and has good performances.
  • Affordable: Perpetua is cheaper than other solutions.
  • Robust software: The software can be automated to stay within set parameters, generally keeping your ACoS within 5-10% of the target.
  • Ability to set triggers for KWs: The platform can set triggers for KWs, which helps you analyze your data and make changes in an efficient way
  • Automates bid management: Perpetua deals with tedious jobs daily for us in a practical way that automates most of our bid management.

Cons:

  • Challenging to use the tool: The profit calculator tool is complicated and has not tracked historic data correctly.
  • Bugs: The software is prone to bugs, which can lead to lost data and campaigns that are not as successful as they could be.
  • Low search frequency or keywords added later may go undetected: Keywords that have low search frequency or were added later may not get any impressions in a Google PPC campaign.
  • Lack of insight: The platform is not well-explained or intuitive, making it difficult for users to understand how the algorithm works.
Perpetua Pricing

 Pricing:

Perpetua offers four plans: Starter at $250/mo, Growth, Pro at $550, and Enterprise with Custom Pricing.

Zon.Tools

ZonTools Logo

Zon.Tools is a software that allows you to manage your Amazon PPC campaigns. It provides features such as keyword research, campaign management, and reporting. It also has a free trial, so you can try it before you buy it.

Nick's Take

I think Zon.Tools is an excellent tool for managing Amazon PPC campaigns. It has all the features you need to be successful with your campaigns, and the free trial is a great way to try it out before you commit to buying it.

Features:

-Keyword research

-Campaign management

-Reporting

-Free trial

Pros:

  • Accurate keywords: It provides exact keywords for your products.
  • Helps to locate all the keywords of every kind: It is advantageous to help you find all the relevant keywords for your product.
  • Good service and support: The service and support are good, which helps you solve any issues that may arise.
  • User control: The tool gives a lot of power to the user, which is good if one understands the basics of Amazon PPC.
  • Suitable for beginners: The platform is good for beginners who want to learn more about Amazon PPC and advertising in general.

Cons:

  • Sales went down: The sales went down due to the PGN campaign, which had a high ACOS (average click-through rate).
  • Going back to manual: Users may feel lost and frustrated when returning to the old way of managing campaigns.
  • Limited functionality: The old way of managing campaigns has limited functionality, making it difficult to track progress and make changes.
  • ACOS went up as high as 450%: One of the campaigns set under PGN had an ACOS of 450%.
ZonTools Pricing

 Pricing:

Zon.tools offers a 30 Day $1 Trial for all plans. Analyzer at $9, Masterer at $19, and Dominator at $25.

Downstream

Downstream Logo

Downstream is a tool that allows Amazon sellers to manage their PPC campaigns. It provides campaign management, keyword research, and ad optimization.

Nick's Take

Automation allows you to automate your ads and move more products. It has Easy Reporting that will enable you to see how your ad campaigns are performing and what needs improvement.

Features:

-Campaign management

-Keyword research

-Ad optimization

-Bid management

-Reporting and analytics

Downstream Features

Pros:

  • *Limited reviews online from actual users

Cons:

  • *Limited reviews online from actual users

 Pricing:

Downstream offers a live product tour is a great way to help you get started with eCommerce advertising.

Pacvue

Pacvue Logo

Pacvue is a software that allows you to manage your Amazon PPC campaigns. It provides campaign management, keyword research, and bid management. It also offers a 7-day free trial.

Nick's Take

Pacvue is an excellent tool for managing Amazon PPC campaigns. It has all the features you need to be successful in your campaigns, and the 7-day free trial is a great way to try it out before you commit to it.

Features:

-Campaign Management

-Keyword Research

-Bid Management

-7-Day Free Trial

Pacvue Features

Pros:

  • Automated actions: With Pacvue, brands and retailers can automate their daily activities such as shipping, order management, and more.
  • Campaign analysis: With advanced reporting and campaign analysis, brands and retailers can make more informed decisions to grow their businesses.
  • Special rules: The platform has rules for many aspects, such as bidding on keywords and ad copy, making optimizing your campaigns easier.
  • AI bidding: The platform allows you to use AI bidding, which helps you bid on keywords more accurately and efficiently.
  • Good reporting: The platform provides good reporting that allows you to see what works well and how you can improve your campaigns.

Cons:

  • The user interface is not aesthetically pleasing: The user interface is not as aesthetically pleasing as other platforms such as Amazon or Sellozo.
  • Some integrations can take a long time to work: It can take a bit of time for some integrations to work correctly.
  • *Limited reviews online from actual users

Pricing:

*The vendor does not provide a price, but you can request a demo through the website.

Sponsoreds

Sponsoreds Logo

Sponsored ads are a type of advertising that allows businesses to promote their products or services on Amazon.

Nick's Take

Overall, sponsored ads can be an effective way to reach potential customers who are already interested in what you sell. However, it is essential to consider the cost per click when budgeting for this type of advertising.

Features:

-Allows businesses to target customers who are already interested in what they are selling

-Can be customized to target specific demographics, interests, and even search terms

-Can be used to promote products or services on Amazon’s website or mobile app

Sponsoreds Features

Pros:

  • It can be an effective way to reach potential customers who are already interested in what you are selling
  • It can be customized to target specific demographics, interests, and even search terms
  • Allows you to promote your products or services on Amazon’s website or mobile app
  • Amazon PPC helps sellers attract potential buyers to their products

Cons:

  • Some users may find sponsored ads annoying or intrusive
  • It may not be effective if your target audience is not using Amazon regularly
  • Costs money: Pay-Per-Click advertising costs money, which means you must generate revenue to cover the cost.
  • Limited space: You have limited space for your ads on Amazon, meaning it is challenging to compete with more popular sellers.

 Pricing:

Sponsored ads cost money per click (CPC), so businesses need to factor this into their budget. The amount you pay will depend on how competitive your chosen keywords are.

Amazooka Logo

Amazooka is a software that allows you to manage your Amazon PPC campaigns. It provides campaign management, keyword research, and negative keyword management.

Nick's Take

Amazooka is an excellent software since it has an All-In-One Dashboard that allows you to connect to over 10 Amazon marketplaces. The Product Launcher allows you to launch your products with Amazooka’s Product Promotion tool

Features:

-Allows you to manage your Amazon PPC campaigns

-Provides features such as campaign management, keyword research, and negative keyword management

-Has a user-friendly interface

-Integrates with Amazon Seller Central

-Offers a free trial

Pros:

  • User-friendly interface
  • Integrates with Amazon Seller Central
  • Offers a free trial
  • *Limited reviews online from actual users

Cons:

  • Some users have reported issues with the software not working correctly
  • *Limited reviews online from actual users
Amazooka Pricing

 Pricing:

Amazooka offers a free trial to all four plans: Bronze at $60/mo, Silver at $120/mo, Gold at $250/mo, and Platinum at $500/mo.

Teikametrics

Teikametrics Logo

Teikametrics is a software company that provides Amazon PPC software to help sellers optimize their campaigns and improve their sales. The company was founded in 2012 and is headquartered in Boston, MA.

Nick's Take

Teikametrics is a reputable company that offers a valuable service to Amazon sellers. The software is easy to use and can help sellers save time and money by optimizing their campaigns.

Features:

-Campaign optimization

-Keyword research

-Bid management

-Ad copy testing

-Performance reporting

Pros:

  • Easy-to-use interface
  • It helps sellers save time and money by optimizing campaigns
  • Provides valuable insights into campaign performance
  • Good customer support options
  • Driven to be best: The team is forced to be the best SaaS provider, which has shown time and time again.

Cons:

  • Limited features: The product launcher is fixed and does not include many features standard in other launchers, such as auto-responders or 5-star reviews.
  • Incomplete solution: Amazooka’s comprehensive solution is all-inclusive but not fully complete.
  • Lack of detail: The Product Tracker and Review Tracker do not provide sufficient information to understand what is happening.
  • Limited functionality: The Ad Tracker only tracks a limited number of features, and the Integrated Reporting delivers mostly empty reports that are difficult to interpret.
Teikametrics Pricing

 Pricing:

Teikametrics is free for small businesses under $10,000 in monthly marketplace sales. Teikametrics offers affordable scaled pricing for larger enterprises.

What is Amazon PPC?

What is Amazon PPC

 Amazon PPC is a form of advertising that allows sellers to bid on keywords to have their product listings appear as sponsored results on Amazon. It allows sellers to pay for their products or services to be displayed at the top of search results, product detail pages, and category pages.

What are the benefits of Amazon PPC?

Amazon PPC allows sellers to have their product listings appear as sponsored results on Amazon.

This can be beneficial because it will allow you to get your products in front of potential customers who may not have seen them otherwise.

If you can rank well on Amazon PPC, you may be able to reach customers who have already searched for your product and are interested in buying it.

How does Amazon PPC work?

Amazon PPC is a cost-per-click (CPC) advertising model in which you pay Amazon when someone clicks on your ad.

You are charged when the potential customer clicks on your ad, not when they buy your product.

That means that it’s possible to get clicks on your ad and not have any sales.

It’s also possible to spend money advertising a product that has a high return rate, which means that you’re paying for products that customers are returning.

What’s the difference between Sponsored Products and Product Display ads?

Sponsored Products is an Amazon advertising platform that enables you to show your products on relevant product and search pages.

Product Display ads are shown throughout the Amazon site, including:

Sponsored Products vs Product Display ads?

Sponsored Products are shown on relevant product and search pages, whereas Product Display ads can be shown throughout the Amazon site.

Product Display ads allow you to target customers based on:

Age range

Gender

Location

Language

Income level

Device type (mobile, tablet or desktop)

How to set up Amazon PPC?

There are two ways you can set up Amazon PPC.

The first is to use the self-service platform, and the second is to hire a third-party company or agency.

If you choose to set up Amazon PPC yourself, you will have to go through a few steps.

First, you need to create an Amazon seller account and add your products. You can do this by adding the ASINs of your products to the Amazon catalog.

Once you have done that, you need to choose a keyword for your ad campaign. This is important because it will help determine which keywords your ad will be shown for.

After that, you can set up your campaign budget and start running ads.

If you are not interested in setting up Amazon PPC yourself, there are a few third-party companies that can help you.

You should look for an agency that has experience with Amazon PPC because it will make things easier for you and your business.

The best thing about third-party companies is that they can help you with all of your advertising needs, including Google AdWords and Facebook Ads.

What are the best practices for Amazon PPC?

The first thing you should do when setting up your Amazon PPC campaign is to choose the right keywords.

You will get better results if you use long-tail keywords, which are more specific.

You should also keep your ad text simple and straightforward. You want to focus on a specific product or category instead of trying to sell everything you have in the store.

The best time to run your ads is on the weekends when you have a larger audience. You should also focus on running them during the week if you are trying to reach local customers.

If you are looking for a new PPC tool, you should check out SellerApp. This is a great platform that will help you manage your Amazon advertising campaigns.

It has everything you need to make the most of your advertising budget. It will also help you track your ad results and get more sales.

How to optimize Amazon PPC?

The first step to optimizing Amazon PPC is creating a list of keywords relevant to your products.

When you do this, you will be able to get more traffic from people who are already interested in your products.

You should also include the keywords that you think your competitors are using to get traffic from Amazon PPC.

This will allow you to find out what keywords are.

What are the challenges of Amazon PPC?

Amazon PPC is a competitive market, and you must work hard to get your products on the first page of the search results.

You must continue optimizing and testing Amazon PPC keywords to improve your ranking.

You should also be aware that Amazon PPC is not an excellent way to get traffic from Google.

Amazon PPC and SEO are two different things, so you need to be careful not to confuse them.

Amazon PPC is an excellent way to get traffic from Amazon, while SEO is the best way to get traffic from Google.

If you want your products to be found on Amazon, you need to work hard and find the best keywords for your products.

Keywords are one of the most critical factors in Amazon PPC.

FAQ Frequently Asked Questions:

Q: What is the best Amazon PPC software?

A: The answer depends on your needs. For example, if you are a beginner and need help with keyword research and campaign management, then you should choose a keyword research tool.

Q: How can I use Amazon PPC effectively?

A: You should do keyword research to find the best keywords for your products.

As a result, you can get more traffic and sales.

Q: What are the best keywords for my products?

A: You can use Amazon Keyword Planner to find the best keywords for your products.

You should also do some manual research to find the best keywords.

Q: How can I do keyword research?

A: You should use a keyword tool to get more ideas for your products. For example, you can use Long Tail Pro to do keyword research.

Conclusion

There you have it! The 16 best Amazon PPC software and tools are available in 2022. Now that you know what’s available, it’s time to start using them to take your Amazon ads to the next level!

About the Author

Nick Patrocky writes SaaS and Business Software reviews. He's also the head of design at a rapidly growing fintech company. Nick's worked with hundreds of software companies and startups over the last 10 years. Reach out if you have any questions or if you'd like to collab.

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