We’ll consider features, ease of use, price, and more. By the end of this article, you should have a good idea of which SEO reporting software & tool is right for you. So let’s get started!
What is the 12 Best SEO Reporting Software?
Semrush is an all-in-one tool that offers a great selection of SEO, keyword research, advertising, and market research tools. It has a user-friendly interface that makes it easy to search for analytics.
Its report-creation tool is easy to use and allows you to create custom reports quickly and easily. It also offers different plans for different-sized businesses.
Its ‘competitor SEO analysis’ feature allows users to see what their competitors are doing so that they can adjust their plans accordingly.
Nick's Take
SEMrush is an all-in-one marketing toolkit for digital marketers. It offers tools to help you with search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media, and competitive analysis.
Features
- Competitor SEO Analysis
- On-page SEO
- Market Analysis
- Local SEO
- Link Building
- Content Optimization
- Paid Advertising
- Content Marketing Analytics
- Rank Tracking
Pricing
Pro Plan – $119.95 per month
Guro Plan – $229.95 per month
Business Plan – $449.95 per month
SE Ranking is a cloud-based SEO software that enables users to track their website’s search engine rankings, traffic, and other vital SEO metrics. It also provides users with tools to help them improve their website’s SEO.
SE Ranking is a popular choice for businesses of all sizes, but it is particularly well-suited for small businesses and solopreneurs.
The software is easy to use and offers a variety of features, making it an excellent choice for those who want to improve their website’s SEO but don’t have the time or expertise to do so themselves.
Nick's Take
SE Ranking provides detailed information about your website’s SEO performance and allows you to see where you rank for certain keywords and how your ranking has changed over time. It only takes a few minutes to generate a report, and you can even schedule reports to be generated automatically.
Features
- Keyword Rank Tracker
- Website Audit
- Backlink Tracking Tool
- SERP & Banklink Checker
- On-Page SEO Checker
- Backlink Checker
- Competitors Analysis
- B2B Features
- Content Marketing Tools
Pricing
Essential Plan- $31.20 per month
Pro Plan- $71.20 per month
Business Plan- $151.20 per month
Raven Tools is a popular tool for compiling SEO and marketing reports. It makes it easy to gather data from different sources, including Google Analytics, Search Console, and backlink profiles. Raven tools offer a range of features to make reporting easy and efficient.
The reporting tools are white-labeled and branded so that you can share them confidently with clients. It also automates your reporting process to save time.
This cloud-based reporting tool allows you to spy on your competitors for keywords, strengths, and weaknesses; monitor your marketing campaigns; create and monitor ad campaigns; produce sophisticated campaign reports, and collaborate with team members.
Nick's Take
Raven Tools provides users with everything they need to track, manage, and improve their SEO campaigns. With Raven Tools, users can track their website’s position in Google search results, get detailed insights into their competitors’ SEO strategies, and much more.
Features
- Google Data Studio
- Marketing Reports
- Competitor Domain research
- Site Auditor
- SERP Rank Tracker
- Keyword Rank Checker
- Keyword Researcher
- Banklink Checker
- List Spy
- Social Media
Pricing
Small Biz Plan – $39 per month
Start Plan – $79 per month
Grow Plan – $139 per month
Thrive Plan – $249 per month
Lead Plan – $399 per month
Supermetrics is a reporting and analytics platform that helps marketing professionals save time and make better decisions. The software offers an easy-to-use interface that allows users to connect to data from multiple sources, including Google Analytics, AdWords, Bing Ads, Facebook, Twitter, and LinkedIn.
With Supermetrics, users can create custom reports and dashboards that show key performance indicators (KPIs) in one place. The software also provides advanced features for segmenting data, performing complex analyses, and sharing results with teammates.
It is a powerful tool that can help marketing professionals at all levels of experience get more out of their data.
Nick's Take
Supermetrics is the leading SEO reporting software that provides agencies and businesses with accurate, reliable, and actionable data. I recommend this software that allows users to track progress, identify opportunities, and measure results.
Features
- Automated Scheduling
- Budgeting and Forecasting
- Social Media Integration
- Website Analytics
- Multi-Channel Data Collection
- Summary Reports
Databox is a great tool as it offers a range of features that make it easy to track data and compile reports. The pre-loaded integrations with commonly used SEO tools make it easy to get started, and the ability to create custom reports means you can tailor your messages words to your needs.
Databox is also great for team reporting, making it easy to share data and insights with others. It is perfect for tech businesses that need to keep track of their sales, social media activity, and SEO performance all in one place. With over 70+ one-click integrations, it’s easy to get started; there’s no coding required.
Nick's Take
Customers can either use databox as a white-labeled dashboard which is essentially fully branded, or use it to archive reports, so you don’t have to send emails or paper reports anymore. There is also an archive of 200 pre-made report templates available for users to take advantage of.
Features
- Dashboard Designer
- Dashboard Reporting
- Databoard
- Custom Metric builder
- Data Calculations
- Metric Tracking
- Business Goal Tracking
- Scorecards
- KPI Tracking
- TV Dashboards
Pricing
Starter Plan – $72 per month
Professional Plan – $135 per month
Performer Plan – $231 per month
Rival IQ
Rival IQ is the best SEO report software on the market today. It provides you with in-depth insights into your SEO performance, and it also helps you keep track of your progress over time.
With Rival IQ, you can track your progress daily and see how your SEO efforts impact your traffic and conversions. It also provides challenging competitive intelligence to see how your competition is performing.
It provides digital marketers with accurate and concise information about their competitors, allowing them to make informed decisions.
Nick's Take
Rival IQ is software that lets you measure your SEO performance while allowing you to track your competitor’s SEO strategy and performance. The software includes keyword research, link building, and content marketing.
Features
- Report Customizability
- Paid Campaign Tracking
- Follower Analysis
- Post Performance
- Report Exporting
- Scalability
- Competitor Analysis
Pricing
Drive Plan – $239 per month
Engage Plan – $329 per month
Engage Pro Plan – $519 per month
Siteliner
Siteliner is a popular SEO reporting tool that can discover duplicate content, broken links, and other issues that impact the ranking and quality of a website.
It can also reveal On-Page SEO issues, such as missing titles and meta descriptions. Best of all, Siteliner produces easy-to-understand reports that can help you identify and fix problems quickly and easily.
Siteliner is an indispensable tool for any website owner who wants to ensure their site is healthy and optimized for search engines.
Nick's Take
Siteliner is a popular SEO reporting tool that helps you find and fix issues that impact the ranking and quality of your website. With Siteliner, you can discover duplicate content, broken links, and Page Power.
Features
- On-page SEO analysis
- Broken links
- It checks for duplicate content on your website
- Find out sitemap issues
- Power page
Google Data Studio is a reporting and data visualization tool that allows users to transform data from multiple sources into interactive dashboards and reports. It is part of the Google Suite of products, including tools such as Gmail and Google Sheets.
Data Studio is designed to be user-friendly, with a drag-and-drop interface that makes it easy to create custom reports and visualizations. The software can connect to various data sources, including Google Sheets, Google Analytics, and MySQL.
Reports can be shared with others using a link or embed code, and team collaboration features allow multiple users to work on a report atsimultaneouslyBecause Data Studio is cloud-based. It can be accessed from anywhere with an internet connection.
It is a powerful data visualization and reporting tool that offers a wide range of features for SEO analysis. It is easy to use and has various customization options to make reports look how you want them. Plus, it’s completely free to use!
Nick's Take
Google Data Studio offers a wide range of features for SEO reporting, such as the ability to create interactive reports and dashboards based on your website performance and SEO data. I recommend its wide range of features for data analysis, including line, bar, pie charts, area and bubble graphs, geo maps, pivot tables, and more charts.
Features
- Use templates
- Publish your report
- Connect to 150+ sources
- Download reports
- Embed reports
- Allow you to create your report theme
- Embed external content
- Send scheduled reports
SEO Powersuite is a software package that helps with SEO tasks, including rank tracking, link management, backlink research, and website auditing. It has three different price options: Free, Professional, and Enterprise. The reports are in PDF format in the Professional and Enterprise versions, but not the Free version.
It was developed by SEO experts and is used by hundreds of thousands worldwide. The software package contains four main tools: Rank Tracker, Website Auditor, Link Explorer, and Content Analyzer.
If you’re looking for a powerful yet user-friendly SEO reporting tool that will meet all your needs, then SEO Power Suite is worth considering!
Nick's Take
SEO PowerSuite is packed with features to help you track your SEO progress and customize reports to include your company’s branding. The reports are easy to read and understand, making them an attractive addition to any business’s online marketing tools.
Features
- Rank tracking
- Competitor spying
- Keyword research
- Competitor analysis
- Site audit tools
- Link assistant for backlinks
- WebSite Auditor
- SEO SpyGlass
NinjaSEO is one of the best SEO report software on the market. It allows users to track their website’s SEO performance, find opportunities for improvement, and monitor their progress over time.
It provides users with detailed reports showing how their website performs in different search engines. This information is essential for any website owner who wants to ensure their site is visible to potential customers. NinjaSEO’s reports can be customized to fit the specific needs of each user.
Nick's Take
NinjaSEO is an affordable and easy-to-use tool that offers many features to help businesses improve their website ranking. I recommend this software that provides detailed feedback on improving website ranking, making it perfect for beginners or those who want an easier way to improve their search engine optimization.
Features
- SEO Chrome Extension
- Web Crawler
- Backlink checker
- Links Bot
- Page Grader
- Keyword Recommendation
- SEO Chrome Extention
- Keyword Rank Checker
- Contact List
Pricing
Cloud Plan – $14.99 per month
Enterprise Plan – 74.95 per month
Hosted Plan – Contact NinjaSEO directly for custom pricing.
KWFinder
KWFinder is one of the best SEO report software currently available. It gives users an in-depth analysis of their website’s SEO performance, including keyword rankings, traffic data, and backlink profiles.
In addition, KWFinder allows users to research their competitors’ websites and track their progress over time. It is an essential tool for any digital marketing professional who wants to stay ahead of the curve.
Nick's Take
KWFinder has impressive features like keyword research, SERP analysis, and rank-tracking backlink analysis, making it an incredibly powerful tool for SEO professionals. I like its comprehensive data that provides detailed search engine insights, allowing you to optimize your website for better visibility.
Features
- SERP Analysis
- Keyword Research
- Banklink Analysis
- Rank Tracking
- SEO insights and Metrics
Nightwatch is a powerful SEO reporting software that gives users valuable insights into their website’s performance. The software crawls through your website and analyzes data to identify areas that need improvement.
It then creates detailed reports that recommend optimizing your website for better search engine ranking. Nightwatch is an invaluable tool for any business that wants to improve its online visibility and organic traffic.
The software is easy to use and provides users with actionable insights that can help boost their website’s performance. If you’re looking for reliable SEO reporting software, Nightwatch is an excellent option.
It includes various features s, such as rank tracking, white-label reports, and integrations with popular tools like Google Analytics.
Nick's Take
Nightwatch is an affordable and reliable rank tracker that offers a variety of pricing plans to fit your needs. The tool has white-label solutions, making it a great choice for businesses of all sizes.
Features
- Local Tracking
- Backlink Monitoring and Notifications
- Data Segmentation
- Data Aggregation
- Visualization Engine
- Manual Importing
- Keyword Discovery
- Reporting
Pricing
Starter Plan – $39 per month
Optimize Plan – $99 per month
Agency Plan – $369 per month
What is SEO?
SEO is optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.
The term “SEO” can refer to on-page SEO, which involves optimizing the content and structure of a website to make it more visible to Google, or off-page SEO, which refers to building links from other websites back to your site.
Good SEO practices require a solid understanding of how Google’s algorithm works and what factors influence a website’s ranking.
However, there are several simple steps that any website owner can take to improve their site’s SEO, such as using keyword-rich titles and descriptions, adding new content regularly, and building backlinks from high-quality websites.
Following these basic principles, you can make your site more visible in Google searches and attract more visitors.
What Is SEO Reporting Software?
SEO reporting software provides website owners and managers with detailed information about their site’s visibility and ranking in search engine results pages (SERPs).
This information can be used to improve the site’s SEO strategy and track progress over time. The software may also provide insights into the keywords and phrases most likely to result in clicks and conversions.
SEO reporting software is essential for anyone who wants to optimize their website for search engines. Using this software, website owners can ensure that their site is visible to potential customers and that their marketing efforts yield results.
Advantages Of Using SEO Tools Reporting Software
Track Your Progress Overtime
SEO reporting software can help you track your progress over time so that you can see how your efforts are paying off. You can clearly see your SEO performance by tracking key metrics such as organic traffic, keyword rankings, and conversion rates. This data can help you adjust your strategy to ensure you get the most ROI from your SEO campaigns.
Monitor Your Competitors
SEO reporting software can also help you monitor your competition. You can stay one step ahead in the SEO game by keeping an eye on their activities.
You can use competitor analysis to find new opportunities and avoid making the same mistakes that they are making. Monitoring your competition will give you a significant advantage in achieving long-term success with your SEO efforts.
Improve Your Reporting Process
By automating the report generation process, you can save time and resources. This will allow you to focus on more important tasks, such as analyzing the data and taking action based on the findings.
In addition, using software to generate reports can also help improve the data’s accuracy. This is because the software will be able to collect data from multiple sources and then generate reports based on this data.
As a result, you can be sure that the reports you are generating are accurate and representative of your SEO performance.
Higher Conversion Rates
This means that more people who visit your site will take action, such as making a purchase or subscribing to a newsletter. Additionally, this conversion rate increase can help improve your bottom line and generate more revenue for your business.
Features To Look For In A SEO Reporting Software
Customize
SEO reporting software reports the website’s search engine optimization progress. The best programs allow you to customize the reports to focus on specific metrics important to your business.
This can include keyword rankings, backlink profiles, and organic traffic levels. I am looking for software that makes sharing reports with coworkers or clients easy would be best.
The ability to generate interactive graphs and charts can also help convey complex data in a visually-friendly way. When choosing SEO reporting software, find a program that meets your specific needs.
Ease Of Use
Any good SEO reporting software should be easy to use. That means it should be intuitive and user-friendly. The last thing you want is to spend hours figuring out how to use the software. Look for software that has a clean, simple interface. And be sure to check out the tutorials or demos before you buy.
Automation
Automation is one of the most important features to look for in SEO reporting software. This means the software will automatically generate reports regularly, so you don’t have to do it manually.
This can save you a lot of time and ensure that your reports are always up-to-date. In addition, automation can also help to reduce the risk of human error.
By automatically generating reports, you can be sure that the data is accurate and that the reports are consistent. Automation is essential for any SEO reporting software, which you should look for when choosing a product.
Event Tracking
Event tracking enables you to track user interactions with elements on your website, such as links, buttons, and forms. This data can be extremely valuable in understanding how users interact with your website and identifying areas for improvement.
Additionally, event tracking can be used to track conversions and goal completion, providing valuable insight into the effectiveness of your SEO strategy.
While many web analytics tools provide some level of event tracking, not all tools are created equal. When considering a reporting tool, please inquire about the available event tracking status and whether it meets your specific needs.
Powerful SEO Reporting Templates
When you are looking for SEO reporting software, one of the features to look for is powerful SEO templates. The software should come with a variety of templates that you can use to create custom reports for your clients.
The templates should be easy to edit and include all the information your clients need to see. They should also be visually appealing so your clients will want to read them.
Another important feature to look for is the ability to schedule reports. This way, you can ensure that your clients receive their reports regularly, and you don’t have to worry about manually sending them out each time.
Third-Party Tools Integration
Third-party tools integration will allow you to collect data from multiple sources and get a more comprehensive picture of your SEO performance. Without this data, you’ll likely make decisions based on partial information, which could lead to suboptimal results. So, ensure that the software you choose has good third-party tools integration to get the most out of your reporting.
Powerful Set Of Features
Good software will provide powerful features that will help you track your progress and make the necessary changes to improve your ranking. Here are some of the features to look for in good SEO reporting software:
Keyword Tracking: This is one of the most important features of SEO reporting software. You need to be able to track the progress of your keywords into which ones are working and which ones need to be improved. The software should also allow you to set goals for each keyword so that you can track your progress over time.
Competitive Analysis: Another important feature of SEO reporting software is the ability to compete with other websites in your industry. This will allow you to see where you stand with your competitors and make the necessary changes to improve your ranking.
Link-Building Tools: The software should also come with a set of link-building tools that will help you build links to your website. This is important because it will help improve your link popularity and eventually help you achieve a higher rank in the search engines.
These are just some features you should look for in SEO reporting software. Make sure that the software you choose has these features so that you can get the most out of it.
FAQS
What is the reason for a ranking drop in SEO?
There could be several reasons you’ve noticed a drop in your website’s ranking in search engine results pages (SERPs). Maybe your site is penalized for violating Google’s webmaster guidelines or simply not giving users the content they want.
It’s also possible that your competitors are optimizing their sites better than you are. Whatever the reason, it’s important to identify the problem and take steps to correct it.
Otherwise, you risk losing traffic and potential customers. Fortunately, many tools and resources are available to help you troubleshoot ranking drops and get your site back on track. With a little effort, you can get your site ranking high in SERPs once again.
Conclusion
The best SEO reporting software for 2022 provides comprehensive, accurate, and actionable data to help you improve your website’s search engine ranking. It should be easy to use and understand, with a straightforward interface allowing you to drill down into the data to find the necessary information.
The software should also offer extensive customization options so that you can create reports that are tailored to your specific needs. In addition, the best SEO reporting software will be continually updated with the latest algorithms and data to stay ahead of the curve and keep your website ranking high.