Top 8 Best Self-Hosted Email Marketing Software in 2023

Updated on January 1, 2023  |  Software Reviews 

Email marketing is an essential part of any online business.

To succeed, you need to have a system that allows you to reach your customers and followers regularly.

This blog post will discuss the best self-hosted email marketing software for 2022. We will also provide tips on getting the most out of your email marketing campaigns!

MailWizz Icon


Mailwizz is a self-hosted email marketing program that allows you to produce attractive newsletters, automate email campaigns, and measure outcomes. This program has a comprehensive set of capabilities for managing email campaigns.

MailCoach Icon


MailCoach is the most promising self-hosted email marketing solution available online, allowing you to send and build up targeted emails, track your marketing campaigns, and manage your email list all in one location.

Interspire Icon


Interspire Email Marketer is a multi-featured email marketing solution. It may be used to manage subscribers, send emails, create email campaigns, and more, just like any other email marketing software.

Octeth Icon


Octeth is another choice for companies searching for self-hosted email marketing solutions with a simple UI. This tool was intended to alleviate the aggravation that users have while managing several email lists.

Here are the best self-hosted email marketing software this 2022:

  1. MailWizz
  2. MailCoach
  3. Interspire
  4. Octeth
  5. Campaign Monitor
  6. Dada Mail
  7. Sendy
  8. ListMonk

The best self-hosted email marketing software in 2022



Mailwizz is a self-hosted email marketing software that enables you to send beautifully crafted newsletters, automate your email campaigns, and track your results.

Even with little or no knowledge in email marketing, with this email marketing software, you can easily create sophisticated email campaigns that will engage your subscribers and help you achieve your business goals using its various sub-apps features such as backend, customer, API, console, and frontend.

This software provides a complete suite of tools to manage your email campaigns.

It is an all-in-one solution for small businesses and freelancers who want to start or grow their email marketing campaigns.

Mailwizz Features:

  • Overview dashboard
  • User management
  • User groups
  • Customers overview
  • Customer groups creation
  • Mass/Bulk Emails
  • Messages
  • Login logs
  • Delivery servers
  • Bounce servers
  • Feedback loop servers
  • Email box monitors
  • Sending and tracking domains
  • Email lists overview
  • Campaigns and Surveys overview
  • Email templates creation
  • Email blacklist/block requests
  • Campaign Settings
  • API settings
  • Quick support access

Mail Wizz has been designed to simplify the process of managing your emails, as well as provide you with a quick and easy way to create, send and track your messages through detailed reports.



If you are looking for the most promising self-hosted email marketing solution online that will allow you to send and set up personalized emails, track your marketing campaigns, and manage your email list all in one place, MailCoach is all you will do ever have need.

The best thing about this email marketing platform is an open-source project which means that you can install it on any server and it’s written in PHP and MySQL so it supports all major databases.

MailCoach Features:

  • Set up automated email and newsletter campaigns
  • Email list management
  • Integration with Amazon SES, Mailgun, Sendgrid, Postmark, or SMTP server
  • Unlimited subscribers

Interspire Email Marketer


Interspire Email Marketer is an email marketing service that has several features.

Like any usual email marketing software, It can be used for managing subscribers, sending emails, creating email campaigns, and more.

However, what makes Interspire different from its competitors is its easy-to-use interface with drag and drop modules that are customizable.

The software is available in several languages such as English, Spanish, and German. Interspire Email Marketer also offers 24/7 technical support.

Interspire Email Marketer Features:

  • Self-hosted newsletter and emails
  • Setup your drip campaigns and email templates
  • Email auto responder
  • Track email campaign parameters
  • Unlimited subscribers and mailing lists
  • API integration
  • Double opt-in confirmation
  • One-click unsubscribe



Octeth is another option for businesses that are looking for self-hosted email marketing solutions with an easy-to-use interface.

This platform was created to solve the frustration that people go through when they have to manage multiple email lists.

With Octeth, you can easily import your contacts from Gmail, Outlook, and other sources.

You can also segment your list into different groups so that you can send targeted emails.

Octeth is a good marketing tool since it doesn’t confine your business to traditional email marketing– it also offers SMS Marketing to reach more customers and build better customer relationships.

Octeth Features:

  • Easy-to-use interface
  • Import contacts from various sources
  • Segment your contact lists
  • Custom email template system
  • Send targeted emails

Campaign Monitor

Campaign Monitor

Campaign Monitor’s motto is “Marketing emails made simple.”

From the point of view of a small business owner, who wouldn’t want that?

It is a dream for any business or brand to pay for an email marketing software that provides an easy-to-use drag and drop interface, easy integrations, detailed reporting, and great deliverability rates, and Campaign Monitor does all those things.

Campaign Monitor also combines SMS and email marketing, which is a great way to reach more customers.

Campaign Monitor Features:

  • Professional email templates
  • SMS marketing
  • Hyper-targeted emails
  • Automated email responses
  • Automatic bounce handling
  • Suppression list
  • Self-hosted newsletter application
  • Beautiful landing pages

Dada Mail

Dada Mail

Dada Mail is a web-based email list management software that enables businesses to create and send newsletters, manages their subscribers, and monitors their key performance indicators.

This email marketing online service is quite different from other self-hosted email software that you have come across, but it has a ton of features that your company would benefit from.

Dada Mail’s Features:

  • Sending bulk emails
  • Email analytics
  • Email list management solutions
  • Edit and customize transaction emails
  • Email plugins and extensions

Dada Mail also offers a one-time fee of $300 where you can avail of their services forever, which is very cost-effective for all entrepreneurs.



A well-known self-hosted email marketing platform, Sendy is an email marketing platform that enables you to create and send newsletters at a much cheaper price and provides comprehensive reports and analytics for every campaign an autoresponse email.

Sendy is easy to use and comes with a variety of features that will help you get the most out of your email marketing strategy.

Sendy’s Other Features:

  • List segmentation
  • Personalize and merge tags
  • User-friendly interface
  • Set-up custom domains
  • Third-party integrations
  • Supports All Amazon SES regions



If you are one of the businesses that would want to improve their email marketing strategies by getting them a good email marketing tool, ListMonk might be the next purchase that you should get.

ListMonk is a self-hosted email marketing platform that allows you to manage your email campaigns from start to finish.

You can create and send emails, view reports, and analyze data with Listmonk.

It also has features such as form building, social media integration, and split testing.

ListMonk Features:

  • Mailing list manager
  • User-friendly analytics
  • Go templating language
  • Multi-SMTP email queues
  • Media Manager

What is self-hosted email marketing?

Say you’re already winning the hearts of many customers, and you are generating more leads than you have expected.

Is it still wise to get an email marketing software that bills you every month per campaign?

That dilemma has been the problem of a lot of businesses online, but self-hosted email marketing is the answer to that.

A self-hosted email marketing platform is an email marketing solution that you host on your server.

This means that there is no subscribers cap or any maximum number of email addresses that you can send your promotional emails.

You would still be able to integrate subscriber history, create hyper-targeted emails, and manage your subscriber lists, but this time, you do it on your terms.

Benefits of self-hosted email campaigns

It can save you a lot of money.

Most self-hosted email marketing software offers their services at a rate that is way cheaper than your usual email marketing software.

For an easy comparison, MailWizz’s regular license for $79 for 6 months. Meanwhile, a standard email marketing software can bill their client $17 monthly with more limited features than MailWizz.

Data Privacy

When using a self-hosted email marketing software, you can customize it to fit your specific needs, including who sees the emails that you send out to your customers and their responses if any.

Your email server will not undergo any inspections from third parties, so you and your clients will be secured.

Choose the tools you want.

Unlike most mailing software, a self-hosted email marketing platform will not limit the features and tools that you can use for your campaigns.

You can also integrate other software to complement your needs without any problems.

More email accounts to reach out to.

Self-hosted email marketing software allows you to do an unlimited number of email broadcasts.

You can also manage an unlimited list of subscribers, which is not the case with other email marketing platforms.

For example, MailChimp only allows you to have up to 2000 subscribers in your list before they will bill you extra.

But with self-hosted software, no matter how big or small your business is, you will not be penalized for having a long list of subscribers.

What is a self-hosted email?

A self-hosted email is an email that you host on your server.

This type of email includes all the necessary features and tools to run a successful email campaign, but it requires you to have your server or hosting plan.

Can I do my email marketing?

Yes, you can do your email marketing!

There are many benefits to using a self-hosted email marketing platform, including the ability to customize your software to fit your specific needs, the ability to control your data, and the ability to scale your email marketing campaigns as your business grows.


Although the world of email marketing can be a bit overwhelming, self-hosted email marketing software might just be what you are looking for to take your business to the next level.

When it comes to email marketing, self-hosting gives you the power to control every aspect of your campaign while still providing all of the necessary features and tools to run a successful email marketing campaign. It is definitely worth the try.

About the Author

Nick Patrocky writes SaaS and Business Software reviews. He's also the head of design at a rapidly growing fintech company. Nick's worked with hundreds of software companies and startups over the last 10 years. Reach out if you have any questions or if you'd like to collab.