Top 8 Best Email Marketing for WooCommerce

Updated on September 23, 2022  |  Software Reviews 

Email marketing is something that you ought to do be doing to improve your business. Today, we’ll show you the different software that you can use (open-source, self-hosted, or web-based).

Now, let’s get into the details. So, what's the best tool if you're using WooCommerce to sell your products?

HubSpot Icon


I'm sure you've heard of HubSpot or are currently using it as your CRM for your business; however, what you may not be aware of is HubSpot's ability to increase your WooCommerce website. This email marketing service is an excellent tool for growing your business, capturing more leads, and engaging with your consumers in order to increase traffic and sales.

AutomateWoo Icon


AutomateWoo is an email marketing platform that not only assists businesses in developing a solid email marketing plan, but also offers the greatest automation capabilities to make the entire process easier. It is also rather simple to install AutomateWoo in Woocommerce, & you do not need a background in coding or programming to use it on your site.

OmniSend Icon


OmniSend is a sophisticated email marketing platform that was created to help eCommerce firms improve sales and engagement. It has a variety of functions, including automated emails, pop-ups, exit-intent forms, and more. It has one-click WooCommerce shop connection, featuring automated processes that provide tailored messages and notifications.

SendinBlue Icon


SendinBlue is an email marketing software developed to assist organizations automate their email marketing activities and boost client engagement. This platform is one of the most promising email marketing tools for WooCommerce since it includes a variety of capabilities such as automated emails, pop-ups, and more.

If you are using WooCommerce for your business, here are the best email marketing for WooCommerce tools that you can use:

  1. HubSpot for WordPress
  2. AutomateWoo
  3. OmniSend
  4. SendinBlue
  5. Mailer Lite
  6. Klaviyo
  7. Mail Poet
  8. Mailster

This article aims to give you the best email marketing options that you can get for WooCommerce, so make sure to get your pens and take some notes.

Top 8 email marketing software for WooCommerce


 I know you have already heard of HubSpot, or you might be using it now for your business as your CRM; but what you might not know is the potential of HubSpot to boost your WooCommerce website.

This email marketing service is a great tool to grow your business, capture more leads, and engage with your customers to boost more traffic and get more sales.

HubSpot Features:

  • CRM and List Management
  • Email Creation and Email Marketing
  • Marketing Automation
  • Live Chat and Chatbots
  • Analytics Tracking
  • Seamless Integrations with different applications

HubSpot Pricing:

The HubSpot software on its own bills its clients at $45 every month when they avail their most basic plan.

However, if you use WooCommerce as the platform of your online store, you wouldn’t have to pay for anything once you avail the HubSpot plugin for WordPress.


 AutomateWoo is an email marketing tool that not only helps businesses create a strong email marketing strategy but also provides the best automation features to make the entire process easier.

What makes AutomateWoo stand out is that it is one of the few email marketing software that allows businesses to send targeted and highly personalized emails to their customers, create multi-step email campaigns, and offer incentives to customers when they respond to the email’s call to action.

It is also fairly easy to set up AutomateWoo in Woocommerce and you don’t have to have a background in coding and programming to use it on your site.

AutomateWoo also supports the WPML plugin, so this is great if you want to send multi-lingual emails.

AutomateWoo Features:

  • Email Marketing Automation
  • Transactional Emails
  • Abandoned Cart Reminders
  • SMS Marketing
  • Targeted Notifications
  • Personalized Rewards
  • Subscriptions & Booking Automations
  • Refer-A-Friend

AutomateWoo Pricing:

You can get AutomateWoo to handle your email marketing needs for as low as $99, and they also offer a 30-day money-back guarantee once you’re not satisfied with their services.


OmniSend is a powerful email marketing tool that has been designed to increase sales and engagement for eCommerce businesses. It offers a wide range of features such as automated emails, pop-ups, exit-intent forms, and more.

This email marketing platform also takes pride in its one-click WooCommerce store integration, which includes automated workflows that deliver personalized messages and notifications to their client’s customers.

OmniSend Features:

  • Pre-built workflows
  • Drag and drop modules
  • Automatic notifications
  • Robust segmentation and email targeting
  • SMS Marketing

OmniSend Pricing

You can get OmniSend’s plugin for free on WooCommerce, but if you want to use their email marketing software and integrate it with WooCommerce you can purchase their paid plans for as low as $16 per month.


SendinBlue is an email marketing software that has been designed to help businesses automate their email marketing efforts and improve their engagement with customers.

This platform is one of the most promising email marketing software for WooCommerce, as it offers a wide range of features such as automated emails, pop-ups, and more.

SendinBlue is also known for its comprehensive reporting capabilities that allow businesses to track their email marketing progress and performance.

This is one of the few email marketing tools in the market that enables WordPress sites to set up live chat conversations to its customers and assign each customer to a designated employee.

SendinBlue Features:

  • Email Marketing
  • API Integration
  • Live Chat Feature
  • CRM
  • Automated WooCommerce email responses
  • Analysis Tracking
  • Form Builder
  • Landing Pages
  • Lead Collection

SendinBlue Pricing:

What WooCommerce store owners love about SendinBlue is that they offer a free subscription plan.

Their free version enables their users to send 300 emails to an unlimited number of contacts per day.

If your business is bigger, you may opt for premium plans for as low as $25 per month.



MailerLite has a software version and a WooCommerce plugin that allows WordPress website owners to create landing pages, send unlimited emails and drive more traffic and conversion by building good customer relationships.

The difference between the MailerLite email marketing plugin and Mailer Lite software is the long list of features and services that the web-based email marketing tool offers.

For one, MailerLite WooCommerce integration allows sales tracking and campaign ROI, subscription pop-ups, automated responses triggered by recent purchases, and order tracking.

On the other hand, MailerLite offers all of that plus it helps in setting up marketing campaigns, enables its users to create stunning websites, and landing pages, signup forms, and even sell digital products and create newsletter subscriptions.

MailerLite Features:

  • Automated and perfectly timed emails
  • Stunning email designer
  • Subscription and sign up forms building
  • Website Building
  • Drag and Drop Editor
  • Landing pages

MailerLite Pricing:

In terms of pricing, MailerLite offers the most affordable deals among its contenders.

You can already send 12,000 monthly emails and take advantage of the key features that they offer in their free plan.

If you have a significant online business and want to unlock more premium features, you can avail of their offers for as low as $9 every month.



Mailster is a popular email marketing solution for WooCommerce that allows businesses to automate their email marketing and improve customer engagement.

This platform takes pride in its key features such as automated emails, pop-ups, exit-intent forms, detailed reports on the performance indicators of each email campaign launched, and designing automated responses for all and any types of customers that you have.

Mailster Features:

  • Ready-made email templates
  • Automation of responses and transactional emails
  • Create and manage segments and tags of the mailing list
  • Detailed Analytics

Mailster Pricing:

What WooCommerce store owners enjoy most about Mailster is its one-time payment offer of $89.

With that amount of money, you can already take advantage of their premium version which entitles you to a year of free updates and support.

You can also use their tool for an unlimited number of contacts, websites, and domains.



 Another WooCommerce email marketing platform that any business owner could integrate into their WordPress site is Klaviyo.

Klaviyo is one of the email marketing plugins on WooCommerce that delivers automated welcome emails and manual eCommerce emails and provides multi-channel integration and real-time data synchronization.

This plugin also allows businesses to create targeted email campaigns based on their customer’s purchase behaviors and preferences and monitor results through comprehensive reporting capabilities.

Klaviyo Features:

  • Campaign Newsletters
  • Subscribers Sign-up forms
  • Ecommerce Automations
  • SMS Marketing

Klaviyo Pricing:

Klaviyo offers their free plugin if you only want to send 500 emails daily to at most 250 contacts.

However, if you want your highly targeted marketing campaigns to reach more people, they will bill you at least $20 each month.

Mail Poet


MailPoet is primarily a newsletter and an email marketing plugin for WooCommerce, but it also allows WordPress-powered websites to craft their email marketing campaigns through their software.

This marketing platform does what popular email marketing services do– they offer email templates, automation campaigns, subscription form building, and list segmentation.

Mail Poet also focuses on WooCommerce email automation, which includes sending emails to rescue abandoned cart purchases, encouraging customers to review their products, and following up on orders.

Mail Poet Features:

  • WordPress Newsletters
  • Latest Post Notifications
  • Welcome Emails
  • WordPress Email Templates
  • Custom Signup Forms
  • Automatic Signup Notifications
  • Customer List Management
  • List Segmentation
  • SMTP for WordPress

MailPoet Pricing:

For WooCommerce businesses that have 1,000 subscribers, you are in luck because you can use MailPoet’s free plan.

On the other hand, businesses that have more followers or would benefit more from their premium features offer their services for a small fee of at least $8 every month.

What is WooCommerce Email Marketing?

You wouldn’t want the abandoned products in your customers’ carts to stay there forever, but your customers seemed to have forgotten about them.

Or you might have had an avid buyer who suddenly disappeared and wanted to spark their interest to rekindle their love for your products.

These are the problems that WooCommerce email marketing is trying to solve.

WooCommerce email marketing is the best way to communicate with your customers and keep them updated about your products, services, and promotions.

It helps you nurture your customer relationships, build loyalty, and increase customer retention.

And not to mention, it can also help boost sales and grow your business.

How do I send an email to WooCommerce customers?

Now that you know the best email marketing platforms for WooCommerce, it’s time to learn how to send an email to your customers.

The process of sending emails differs depending on the platform you’re using, but in general, all of them let their customers do the following:

  1. Install the plugin directly from WooCommerce or download them from their site and integrate them with WooCommerce.
  2. Once in the WooCommerce dashboard, click on the Plugins tab and select ‘Add New.’
  3. You can then activate or upload the email marketing plugin you want to use.
  4. Click the ‘Connect Account’ button to start using the plugin or the software.

Can you do email marketing with WordPress?

Yes, you can do email marketing with WordPress.

I highly suggest you try email marketing for your business no matter what eCommerce platforms you use.

Think of it this way– not all people are on TikTok, Facebook, Instagram, Twitter, and other social media platforms.

However, it would be impossible to exist in the digital world if you do not have an email address.

Imagine the possibilities if you are able to reach out to your customers daily through the newsletters and emails that you send out to them.

Any successful eCommerce store would attest that pursuing email marketing is not only a cost-effective way of promoting a business but also very effective, as long as you use the best email marketing tool to help you capture the heart of your target customers.


Targeted campaigns, newsletters, custom sign-up forms, and autoresponse are subtle ways to engrave your brand to your customers. You can create all these in your WooCommerce store using the different email marketing tools we have mentioned in this article.

Each platform has its own set of features that offer different rates for its services, so your next move should be to research and try out which one works best for you and your customers.

And finally, do not forget that the best email marketing can create a strong relationship with your customers and help you achieve your business goals.

About the Author

Nick Patrocky writes SaaS and Business Software reviews. He's also the head of design at a rapidly growing fintech company. Nick's worked with hundreds of software companies and startups over the last 10 years. Reach out if you have any questions or if you'd like to collab.