12 Best List Management Software of 2023: Email Marketing Databases Compared

Updated on January 1, 2023  |  Software Reviews 

Email marketing is no longer a strategy to “try and see if it works.” It’s time for you, the small business owner or entrepreneur, to make email a central part of your company.

HubSpot Icon


One of the most widely used marketing automation systems nowadays is HubSpot. It provides complete functionality, such as email list management, for managing your inbound marketing initiatives.

MailChimp Icon


For abandoned carts, MailChimp's customer journey builder suggests actions. MailChimp can increase traffic and sales by setting up automation that sends emails depending on client behavior with their Customer Journey Builder.

Moosend icon


I consider Moosend to be a top-notch email list management program. It is powerful and has a ton of features that make it simple to use.

AWeber Icon


AWeber is regarded as one of the best email list management systems for 2022. It is user-friendly and contains many functions. However, it costs money and only offers a brief free trial.

However, within this article, I want to share what makes some software better than others in terms of their ability to manage subscribers and send out emails efficiently.

HubSpot Logo

HubSpot is one of the best list management software available as it has a variety of features that provide businesses with amazing analytics and insights. It provides users with detailed reports on their marketing performance, including how many people they are reaching, what content is the most effective, and when their emails are being opened. This allows companies to see which campaigns have had the best results so that they can learn.

Nick's Take

HubSpot is one of the most popular marketing automation platforms today. It offers comprehensive features for managing your inbound marketing campaigns, including email list management.



-Lead scoring

-Contact management

-CRM integration.


  • Robust and easy to use.
  • The platform also offers a wide range of other marketing automation features that can be very helpful for managing your inbound marketing campaigns.
  • Shows unique information: You can show different information, forms, and images to specific people based on contact lists.
  • Streamlined campaign setup process: The ability to link data from multiple sources, such as Facebook and Google ads, makes tracking our campaigns’ success easier.


  • Some users have reported issues with HubSpot’s customer support in the past.
  • The platform can be expensive for small businesses or startups that are just getting started with inbound marketing.
  • High price: The per-seat pricing and the need to buy additional features make HubSpot a high price product.
  • Lack of features: Every time there is a new feature or functionality, it is not handled well by HubSpot.


HubSpot Pricing

Hubspot offers three pricing plans – Starter at $45/mo, Professional at $800/mo, and Enterprise at $3600/mo.

MailChimp Logo

MailChimp is a tool that can help you manage your email list more effectively. It can automate tasks associated with email list management, such as sending welcome emails or thank-you notes to new subscribers. Additionally, MailChimp can help you segment your list to send more targeted emails to specific groups of people. This can be helpful if you want to send special offers to particular groups or if you want to make sure that certain people receive important information.

Nick's Take

MailChimp has a customer Journey Builder which recommends actions for abandoned carts. MailChimp can drive more traffic and sales by setting up automation that triggers emails based on customer behavior with their Customer Journey Builder.


-MailChimp offers a range of features that make it one of the most popular email list management software.

-MailChimp is easy to use and has a variety of integrations that make it perfect for businesses of all sizes.

-MailChimp is reliable and has received positive reviews from users worldwide.


  • Easy to use: Mailchimp is very user-friendly, even for people who are not trained in email marketing.
  • Provides a free plan: The platform offers a free plan that allows anyone to test the features and functionality of the platform.
  • Upgrade anytime: You can upgrade anytime as your business scale grows without having to pay extra costs.
  • Versed with features: Test all of MailChimp’s core features in the free plan so you will be well versed with its functionality before upgrading to a paid plan.


  • Emails go straight to spam: None of the emails you send are sent.
  • Too complicated to use: The platform is very complex and challenging.
  • No telephone support: Even for a Standard level account paying over $400 / mo., MailChimp denies requests for telephone support.
  • No support offered for combining multiple MailChimp accounts: When attempting to connect numerous MailChimp accounts, no help was offered.


MailChimp Pricing

Mailchimp offers four pricing levels – Free, Essentials at $11, Standard for $17, and Premium at $299.

Moosend Logo

Moosend is an email list management software that allows users to create and manage their email lists and automate their email marketing campaigns.

Nick's Take

I think Moosend is a great email list management software. It’s easy to use and has many features that make it very powerful.


-Email Automation Templates

-Drag & Drop Automation Editor

-Website and User Tracking

-Advanced Reporting

-A/B Testing

-Data Analytics

-List Segmentation


  • Easy to use.
  • Lots of features.
  • Affordable pricing.
  • Tracks every transaction: The platform tracks every transaction, giving users a detailed view of their business.


  • Outdated: The WordPress form plugin is outdated and does not match the features or performance of competing form plugins.
  • Lack of optimization services: Moosend does not offer any optimization services, which may lead to sluggishness on your website.
  • Poor performance: Glitches can cause the performance of Moosend to lag, which is disillusioning.
  • Changed plans without notification: Moosend changed their plans without notifying their users.


Moosend Pricing

Moosend offers 30 days free trial, Pro at $9/mo, and customized for Enterprise.

AWeber Logo

AWeber is one of the most popular email marketing databases out there. It has many features and is easy to use, which is why they are so popular. One of the main reasons for their success is that it’s easy to integrate with other tools on your website, like WordPress.

Nick's Take

AWeber is one of the top email list management software of 2022. It is easy to use and has a wide range of features. However, it is not free and has a limited free trial period.



-Campaign tracking


-List building tools


  • One of the main advantages of using AWeber is that it makes it easy to manage your email list and create successful campaigns.
  • Its wide range of features makes it a good choice for businesses of all sizes.
  • High deliverability rates: The software has high deliverability rates for emails, which makes it easier for you to send your message to a large audience.
  • Drag & Drop builder: The ‘Drag & Drop builder’ lets you create emails quickly and easily without having to learn complicated formatting codes or formulas.
  • List-based software: The software is list-based, which makes it easy for you to manage and keep track of all your email campaigns and contacts in one place.


  • One downside of AWeber is that it’s not free to use.
  • Its free trial period is relatively short compared to other similar products.
  • Price selection: I think the price selection of Aweber is not so much impressive.
  • The interface can be confusing and overwhelming: The interface can be confusing and overwhelming at first.


AWeber Pricing

AWeber offers free and Pro a $19.99.

Constant Contact

Constant Contact Logo

Constant Contact is an email list management software that allows users to create and manage their email lists and send out mass emails to their subscribers. It is a popular choice for small businesses and organizations who need an easy way to stay in touch with their customers and members.

Nick's Take

Constant Contact is a great email list management tool for small businesses and organizations. It is easy to use and has all the features you need to manage your email list effectively. The only downside is that it can be pricey if you have many subscribers.


-Ability to create and manage your lists

-Send out mass emails

-Track your results


  • Easy to use.
  • Offers good value for the price.
  • Simple sign-up process: The sign-up process of Constant Contact is simple, and even first-time users can immediately begin utilizing it.
  • Highly responsive platform: The platform is easy to use, feature-rich, and highly responsive to your needs from an entry-level email marketing service/platform.


  • Some users may find the price of Constant Contact to be high if they have a large number of subscribers.
  • High pricing: Constant Contact’s pricing is relatively high for the number of subscribers it offers.
  • Features are not as advanced as they should be: Constant Contact’s features are not as advanced as they should be, especially compared to its competition.
  • Lacks smoothness and catchiness: Constant Contact’s features lack smoothness and catchiness, making them difficult to use.


Constant Contact Pricing

Constant Contact offers two pricing plans – Core at $9.99/mo and Plus at $45. They also provide an All-in-one marketing automation platform starting at $449/mo.


ZeroBounce Logo

ZeroBounce is an email list management software that helps you keep your email list clean and up-to-date. It includes features such as bounce processing, email verification, and more. ZeroBounce is an excellent tool for keeping your email list in top condition.

Nick's Take

ZeroBounce is a reliable and fast email validation service. ZeroBounce’s 98% accuracy rate ensures that your emails are sent to your customers with little to no error.


-Bounce processing

-Credits never expire: Your credits never expire, which is a significant advantage.

-Constant Contact offers 24/7 customer support and 100 free monthly validations to ensure your email campaigns are successful.

-Multiple API Keys let you access Constant Contact’s powerful features from different devices, making it easier than ever to manage your email lists effectively


  • Bounce processing and email verification can help keep your list in top condition.
  • ZeroBounce offers competitive pricing plans that make it an excellent value for the money.
  • Clean email content: The platform cleans emails very well, avoiding issues with bouncing or disqualification.
  • Prices are affordable: The platform prices its packages reasonably, allowing users to try the service before subscribing for full access.


  • Some users have reported issues with the accuracy of ZeroBounce’s email verification feature.
  • The software is slightly buggy at times. However, these issues seem to be relatively minor and do not significantly impact the overall effectiveness of the software.
  • It takes a lot of time to verify emails: It takes a lot of time to verify emails, which is more expensive than the other email sending providers.
  • Email sending provider can blocklist us: If too many emails are wrong addresses, the email sending provider may blocklist us or parts of our lists.


ZeroBounce Pricing

Zerobounds offers a free plan when you have less than 2000 emails, and Paid intends to start at $16/month.


GetResponse Logo

GetResponse is an email marketing software that helps businesses grow their audiences and improve engagement. It offers many features, including autoresponders, landing pages, and webinars. It also strongly focuses on deliverability, with many tools to help ensure your messages reach the inbox.

Nick's Take

GetResponse is an excellent email marketing solution. It’s easy to use and has a wide range of features. It’s also very focused on deliverability, which is important for ensuring your messages reach your audience. However, it is somewhat expensive compared to other solutions on the market.



-Landing pages


-Strong focus on deliverability

GetResponse Features


  • Customizable dashboard and menu widgets: Getresponse has customizable dashboard and menu widgets to help you focus your marketing and selling efforts.
  • A sequential approach to marketing: The tool has a sequential approach to marketing which helps keep customers from bouncing around the website frequently, leading to consistent sales.
  • Efficient branding: The platform makes it easy to establish a brand template quickly and easily.
  • User-friendly interface: The interface is user-friendly and helpful in understanding what’s happening.
  • Scalable: The platform can be scaled up when you need advanced automation or webinars and advanced funnels, saving you money in the long run.


  • Expensive: Zoho CRM is costly, and the landing page builder has some issues.
  • Not fully compatible with other CRMs: Zoho’s CRM is not fully compatible with different CRMs, which can lead to data integration problems.
  • Challenging to build conversion-ready pages: The landing page builder is difficult to use, and it takes a while to get used to it.
  • No real blog: The main drawback of the website builder is that there is no real blog, which makes it harder for users to write content.


GetResponse offers four pricing plans – Free, Email Marketing at $19/mo, Marketing Automation at $59/mo, and Ecommerce Marketing at $119/mo.


iContact Logo

iContact is a web-based email marketing service that helps businesses stay in touch with their customers. It offers many features, including a drag-and-drop email builder, segmentation, and autoresponders.

Nick's Take

iContact is an excellent email marketing service for small businesses. It’s easy to use and has all the features you need to stay in touch with your customers. The only downside is that it’s not the cheapest option out there.


-Easy to use drag-and-drop email builder

-Segmentation and autoresponders

-A/B testing

-Integrations with Salesforce, Shopify, WordPress, etc.

-24/7 customer support


  • Affordable: The platform is affordable for users of any size.
  • Reasonable delivery rate: The campaign delivery rate is high, making it easy to send out emails to many recipients.
  • Ease of use and understanding: Intuitive and easy-to-use interface and features make the platform suitable for both beginners and professionals.
  • Supports category-based email templates: You can choose from various category-based email templates that suit your specific needs, making it easier to design and send emails tailored specifically to your audience’s needs.


  • Not very responsive to new trends: iContact is not as responsive to recent trends as other contact centers.
  • Unfriendly customer service: iContact’s customer service is not very friendly and will let the renewal date pass without notice (even if your account has been inactive for six months).
  • Buggy system: iContact is also buggy, making it difficult to use for automation.
  • Unappealing designs: The UI design is not modern or attractive, making it difficult for users to stay engaged.


iContact Pricing

iContact offers a Free plan for less than 1500 emails. Paid plan starts at $23 and is customizable according to your needs.


ActiveCampaign Logo

ActiveCampaign is a powerful email marketing and automation tool that helps businesses of all sizes send more targeted, personalized emails to their customers. It offers many features, including an easy-to-use email builder, customizable templates, autoresponders, contact management tools, and more.

Nick's Take

ActiveCampaign is a great email marketing tool for businesses of all sizes. It offers a wide range of features at a reasonable price point. Additionally, its focus on deliverability means your emails are more likely to reach the inbox.


-Easy-to-use email builder

-Customizable templates


-Contact management tools Its focus on deliverability means your emails are more likely to reach the inbox.

-ActiveCampaign integrates with numerous third-party applications (such as Salesforce and Shopify), making it even easier to use.


  • The software integrates with many popular applications (such as Salesforce and Shopify), making it easier to use.
  • ActiveCampaign’s focus on deliverability means your emails are more likely to reach the inbox.
  • Beneficial customer service: The customer service team is helpful and can address issues immediately.
  • Simple to use and navigate: The platform’s automation is simple to activate and navigate, making it easy for users of any level of experience.


  • Some users have reported experiencing issues with ActiveCampaign’s customer support.
  • Some users find the software to be a bit pricey.
  • Woocommerce integration has not worked well: The Woocommerce integration has not worked well in the past.
  • Learning curve: Learning how to use the product correctly takes time.


ActiveCampaign Pricing

ActiveCampaign offers four pricing plans: Lite ($15/month), Plus ($70/month), Professional ($159/month), and Enterprise (custom pricing).


Paperform Logo

Paperform is an online form and survey builder that lets you easily create beautiful, responsive layouts.

Nick's Take

I think Paperform is an excellent tool for creating forms and surveys. The interface is easy to use, and the results are beautiful.


-Paperform has professional templates that are designed by the team.

-Paperform is easy to use and contains contextual interface that pops up when you need it.


  • Easy-to-use interface.
  • Beautiful results.
  • Affordable pricing.
  • Solutions are already available: If you get stuck on something, Paperform usually has a solution that works well.


  • Limited integrations.
  • Lack of organization: Paperform does not provide an efficient way to organize forms.
  • Lack of customization: The form builder lacks customization power and does not allow for more types of multimedia formats.
  • Website colors are too gray: The website’s colors are too gray, which may create a disadvantage in the brand positioning of Paperform.


Paperform Pricing

Paperform offers three plans – Essentials at $24/mo, Pro at $49/mo, and Agency at $159/mo.


AdRoll Logo

AdRoll is a powerful email list management software that helps you segment, target, and engage your subscribers. It’s easy to use and comes with a wide range of features, making it a great choice for businesses of all sizes.

Nick's Take

AdRoll is an excellent email list management tool that offers a wide range of features and is easy to use. It’s a great choice for businesses of all sizes.


-Easy to use interface

-Segmentation and targeting options

-Engagement tools

-Wide range of integrations


  • Easy-to-use interface.
  • Powerful segmentation and targeting options.
  • Engagement tools help keep subscribers engaged.
  • A wide range of integrations makes it easy to connect with other software.
  • Customizable ads: You can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action.


  • Load time increased significantly: The load time for creating new ad groups increased from 30sec up to 5 min, which slowed down the whole process.
  • Failed to create new campaigns or upload new creatives: Adroll could not meet clients’ expectations and could not launch new ad campaigns or upload new creatives.
  • Poor interface design: The interface is tedious and difficult to use, which is disappointing, given the company’s size and reputation.
  • The refund process is slow and uncertain: The refund process is slow and uncertain; taking many emails and phone calls to get a refund finally.


AdRoll Pricing

AdRoll starts the paid plan at $40; the price will increase depending on your monthly visitors.


SendX Logo

SendX is an email list management software that helps you grow your mailing list and improve your email deliverability.

Nick's Take

I think SendX is an excellent tool for managing email lists. It’s easy to use and has many features that can help you improve your email deliverability.


SendX offers several features that can help you grow your mailing list and improve your email deliverability, including:

– List import/export: SendX allows you to easily import or export your mailing list from/to different formats, including CSV, XLS, and TXT.

– List segmentation: SendX provides powerful tools for segmenting your mailing list so that you can send more targeted emails.

– Email template builder: With SendX’s drag-and-drop template builder, it’s easy to create beautiful emails that engage your subscribers.


  • Easy to use interface – Powerful tools for managing email lists.
  • Can help improve email deliverability.
  • Drag-and-drop template builder makes it easy to create beautiful emails.
  • Assist with issues: SendX quickly assists with any problems you might have, making them fast and professional..


  • Some users have reported issues with the auto-responder feature.
  • It is a bit glitchy: The software can be challenging to use, and occasional glitches.
  • More flexibility for editing fields and campaigns would help: It would be helpful if the user had more flexibility when editing fields and campaigns.
  • Reporting needs improvement because it can be difficult to consistently get reports from the software.


SendX Pricing

SendX offers a free trial; Paid plans start at $9.99. The price depends on the number of subscribers.

What is list management software?

What is List Management Software

List management software is a tool to organize and store lists of information. This software can be used for various purposes, such as email marketing, customer relationship management, and project management.

Many different types of list management software are available on the market, each with its unique features and benefits. Email marketing platforms such as MailChimp and Constant Contact offer list management tools to help businesses create and manage their mailing lists.

What are the benefits of using list management software?

1. Increased Efficiency: List management software can help businesses increase their efficiency by automating email list maintenance, contact management, and email marketing tasks.

2. Improved Customer Relationships: By using list management software, businesses can improve customer relationships by keeping track of customer contact information and preferences. Additionally, companies can use list management software to segment their customers into groups for targeted marketing campaigns.

3. Cost Savings: List management software can help businesses to save money by reducing the need for paper lists and eliminating manual tasks such as data entry. Some list management software providers offer discounts for bulk purchases or subscription plans that include additional features such as email marketing services.

What are the different types of list management software?

1. Email Marketing Databases:

Email marketing databases help you store and segment your email list so that you can send targeted campaigns to different groups of people. Some popular email marketing databases include MailChimp, Constant Contact, and AWeber.

2. Lead Management Software:

Lead management software helps you track and manage your sales leads, so you can follow up with them and close more deals. Some popular lead management software includes Salesforce, HubSpot Sales, and Zoho CRM.

3. Customer Relationship Management (CRM) Software:

CRM software helps you manage your customer relationships to nurture them and grow your business. Some popular CRM software includes Salesforce, HubSpot CRM, and Zoho CRM

How to choose the best list management software for your business?

There are many factors to consider when choosing list management software for business. The most crucial factor is the size of the company. If the business is small, then a simple email marketing database may be all that is needed. However, a more sophisticated system may be required if the business is large. Other factors to consider include the type of products or services the business offers, the customer base, and the budget.

What are the challenges of using list management software?

Several challenges can come up when using list management software. First, it can be difficult to keep track of all the different lists that you have created. This can lead to confusion and frustration when trying to find a specific list or contact. Additionally, if you do not have a sound system for managing your lists, making them outdated and inaccurate can be easy.

One way to overcome these challenges is to create a system for organizing and managing your lists. This may include creating folders for each list type, setting up reminders to update your lists regularly, and keeping a master list of all your contacts. By setting up a system that works for you, you can ensure that your lists are always accurate and up-to-date.

What are the guidelines for using List Management Software?

When using list management software, it is essential to keep the following best practices in mind:

1. Keep your lists organized and up-to-date.

2. Make sure to segment your lists according to interests and preferences.

3. Use opt-in forms to grow your lists organically.

4. Keep your emails relevant and targeted to avoid high unsubscribe rates.

5. Monitor your results regularly and adjust accordingly.

How to get the most out of List Management Software?

List management software can be an excellent tool for email marketers, but it’s essential to know how to use it effectively. Here are some tips and tricks on how to get the most out of list management software:

1. Use segmentation to target your audience more effectively.

2. Use autoresponders to automate your email marketing.

3. Use reporting and analytics to track your results and improve your campaigns.

What makes a healthy email list?

There are a few factors to consider when building an email list to make it healthy and successful. First, you must ensure that you are only collecting emails from people who have opted in and are interested in hearing from you. It’s essential to have a clear and concise opt-in form so that people know exactly what they’re signing up for. Once people have signed up, it’s necessary to send them quality content that they will want to read. Lastly, keeping your list clean is essential by regularly removing inactive subscribers. By following these steps, you can create a healthy email list that will be successful.


There you have it! The 12 best list management software programs of 2022. These options offer great features to help you organize and grow your business. So, what are you waiting for? Sign up now for the best list management software that fits your needs and budget!

About the Author

Nick Patrocky writes SaaS and Business Software reviews. He's also the head of design at a rapidly growing fintech company. Nick's worked with hundreds of software companies and startups over the last 10 years. Reach out if you have any questions or if you'd like to collab.